《BudMag is officially launched!》
上個(gè)月，百威在巴西把啤酒杯墊做成了黑膠唱片的樣式來(lái)支持地下音樂(lè)人。
最近，百威又在哥倫比亞“整活兒”，與創(chuàng)意機(jī)構(gòu)Wieden+Kennedy （Sao Paulo）合作 ，聯(lián)合《滾石》雜志，把雜志的內(nèi)容印在了啤酒包裝盒上。首期BugMag印刷了10萬(wàn)份，刊載了Nath, Kapo, Benú and Sai.四位音樂(lè)人的信息。
項(xiàng)目主創(chuàng)W+K的Alexandre Giampaoli和Humberto Cunha談道：“百威想做一系列支持地下藝術(shù)家的活動(dòng)，之前已經(jīng)有不錯(cuò)的項(xiàng)目出街，我們想為客戶做一些更加與眾不同的創(chuàng)意。我們一直都很喜歡音樂(lè)雜志，然后又偶然發(fā)現(xiàn)，對(duì)于新銳藝術(shù)家來(lái)說(shuō)，音樂(lè)雜志也是他們宣傳自己的主要渠道。而百威啤酒的銷(xiāo)量在全球領(lǐng)先。于是我們聯(lián)想到，既然全球各地都有這么多啤酒包裝，為什么不直接把雜志印在啤酒的包裝盒上呢？我們創(chuàng)意的核心概念也有了——向紙媒伸出援手。這就是BugMag的誕生過(guò)程。”
首期BugMag可以在哥倫比亞的線上線下渠道買(mǎi)到。雜志上還附有藝術(shù)家們個(gè)人網(wǎng)站的二維碼，引導(dǎo)消費(fèi)者去了解更多藝術(shù)家，幫助藝術(shù)家們擴(kuò)大個(gè)人影響力。
CREDITSBudweiser BudMag
AGENCY: Wieden+Kennedy
PROJECT NAME: BudMag
CLIENT: Anheuser-Busch Inc.
PRODUCT: Budweiser
GLOBAL CEO: Neal Arthur
GLOBAL CCO: Karl Lieberman
LATIN AMERICA CCO: Felipe Ribeiro
CREATIVE DIRECTORS: Rafael Melo, Renan Molin
ACD / WRITER: Alexandre Giampaoli
ACD / ART DIRECTOR: Humberto Cunha
ART DIRECTOR: Leandro Beraldo
COPYWRITER: Gustavo Moraes
DESIGNER: Djavan Amorim
HEAD OF PRODUCTION SAO PAULO: Patricia Gaglioni
HEAD OF PRODUCTION NEW YORK: Nick Setounski
EXECUTIVE PRODUCER: Dave Lambert
SPECIAL PROJECTS PRODUCERS: Fernanda Segura, Tábata Viana
PRODUCERS: Leticia Hernandez and Mariana Golpian
PROJECT MANAGER: Roberta Guzzardi
HEAD OF PR: Danúbia Paraizo
GROUP ACCOUNT DIRECTOR: Brooke Stites
ACCOUNT DIRECTOR: Courtney LeBlanc
MANAGEMENT SUPERVISOR: Bianca Nikic
ACCOUNT SUPERVISOR: Thomaz Falzoni, Cameron Carr
ACCOUNT EXECUTIVE: Saporah Carter
ASSISTANT ACCOUNT EXECUTIVE: Grace Yeo
PLANEJAMENTO/ MEDIA COMMS: Zack Green, Javaad Beg
BUSINESS AFFAIRS: Paul Fitzgerald
BROADCAST TRAFFIC: Laura Guerra
FILM PRODUCTION COMPANY: JOINT
DIRECTOR: DRVNK
1ST DIRECTOR ASSISTANT: Fernanda Segura
PHOTOGRAPHY DIRECTOR: Pedro de la Fuente
EXECUTIVE PRODUCER (JOINT): Patricia Gaglioni | Fernanda Segura
POST PRODUCER COORDINATOR: Mauricio Kazu
EDITOR AND MOTION DESIGN: Rodrigo Aranha, Pedro Silveira e Gabriel Santana
FINISHING EDITOR: Rodrigo Aranha, Pedro Silveira e Gabriel Santana
COLOR GRADING: Node Post
3D PRODUCTION: Gabinete.co
ANIMATION DIRECTOR: Rodrigo "Digones" Ribeiro
LOOKDEV: José Rafael C. Fontour
3D MODELING & ANIMATION: Rodrigo "Digones" Ribeiro
2D ANIMATION: Fernando Shelka
ACCOUNT EXECUTIVE: Marcella Boneder
AUDIO PRODUCTION COMPANY: MUG SHOT
EXECUTIVE PRODUCER AUDIO: Gilvana Viana
MUSIC PRODUCER: Arthur Abrami, Bruno Zibordi, Chico Reginato e Maurício Herszkowicz
AUDIO MIX: Leandro Rodrigo, Henrique Ohara e Henrique Oliveira
ACCOUNT EXECUTIVE AUDIO: Guto Figueiredo e Maite Magoga
AUDIO PRODUCER COORDINATOR: Jaque de Paula e Giuliana Tavares
CLIENT: Budweiser / AB InBev
VP GLOBAL MARKETING: Todd Allen
GLOBAL MARKETING DIRECTORS: Lia Bertoni | José Oliveira
GLOBAL MARKETING MANAGER: Morgan Franklin
Colombia Marketing Director: Juanita Leon
Colombia Marketing Managers: Camila Romero, Juan Cortes Duran and Laura Garzon
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