雪佛蘭(Chevrolet)攜手創意代理商 Commonwealth//McCann,在 2021 年年末送上一則飆淚祝福影片《Holiday Ride》。
Chevrolet:Holiday Ride
一位老人,只能在圣誕季于滿是灰塵的舊車庫里,撫摸著這臺 1966 年款雪佛蘭羚羊(Chevy Impala),一邊思念已故妻子。
女兒見狀,便邀請當地修車師傅,花費了一番氣力,幫忙一同將老車翻新。
在吉他聲的伴奏下,無需太多語言,人與車滿滿的情結與回憶撲面而來,愛將永遠存續。
這部 4 分鐘短片由執導過《國王的演講 The King’s Speech》和《丹麥女孩 The Danish Girl》的獲獎導演 Tom Hooper 掌鏡。
Credits
Steve Hill – VP, Chevrolet
Steve Majoros – VP, US Marketing, Chevrolet
Anthony Johnson – Chevrolet Cars & Crossovers Marketing Director
Todd Brown – Manager, Chevrolet Brand Strategy, Adjacencies, and Diversity
Jaclyn Vanderheyden – Assistant Manager, Chevrolet Brand Strategy, Adjacencies, Diversity, Malibu and Spark
Rachel Hutton – GM Legal
Erica Price – GM Legal
Commonwealth//McCann
Matt Canzano – Chief Creative Officer – Global Markets
Gary Pascoe – Chief Creative Officer – North America
Grant Theron – CEO, Commonwealth//McCann
Nick Allen – Creative Director
Annie Zack – Associate Creative Director
Miya Petrovic – Director, Creative Operations
Jeff Beverly – EVP, Global Director of Content
Paul Renusch – Director of Broadcast Production
Kelly Balagna – Executive Producer
Chris Ott – Freelance Producer
Julie Daniels – Group Account Director
Molly Fox – Account Director
Julie Peterhans – Associate Director – Business Management
Vanessa Smith – Senior Business Manager
Stacy Swann – Associate Director -Talent Affairs
Jennifer Hopkins – Talent Affairs Manager
Jeanette Foy – Associate Director, Global Legal Compliance
Tania Bennett – Legal Clearance Manager
項目信息
專業評分
專業評分已截止
評論
評論
推薦評論
全部評論(11條)