Marmite 辣醬彪悍廣告牌：看，蓋子真被炸飛了！

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舉報(bào) 2021-02

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聯(lián)合利華旗下馬麥醬（Marmite），此前推出全新辣椒口味。2 月 7 日，品牌再推出限量版「爆辣」口味，在英國(guó)當(dāng)?shù)爻泻途W(wǎng)上銷(xiāo)售，僅售賣(mài) 6 個(gè)月。

Marmite 辣醬彪悍廣告牌：看，蓋子真被炸飛了！

為了給新品造勢(shì)，同時(shí)在噱頭上做足，攜手創(chuàng)意代理商 Adam&eveDDB，馬麥醬（Marmite）放出系列超彪悍廣告牌。

以「Love it. Hate it. Be Careful with it. 愛(ài)它，恨它，當(dāng)心它」為文案主題，廣告牌畫(huà)面上，爆辣口味醬在爆炸。黃蓋子直接從畫(huà)面中炸飛出去，有的飛到汽車(chē)上，砸穿了擋風(fēng)玻璃；有的飛到房頂，孤單掛在一角；有的飛到樹(shù)枝上，搖搖欲墜。

有多辣，就有多炸。

系列戶外廣告牌

Marmite 辣醬彪悍廣告牌：看，蓋子真被炸飛了！

Credits

Client: Unilever
Brand: Marmite
Project/Campaign name: Dynamite
First Air Date: 08.02.21

Client/s Team:
Vice President, Foods & Refreshment, Unilever UKI: Andre Burger
Marketing Director, Foods, Unilever UKI: Fikerte Woldegiorgis
Marketing Manager, Unilever UK: Kyrie Merryman
Brand Manager, Unilever UK: Sophie Allan
Assistant Brand Manager, Unilever UK: Rebecca Prior

Agency: adam&eveDDB
Group Executive Creative Director: Ben Tollett
Chief Creative Officer: Richard Brim
Copywriter: Alex Lucas
Art director: Jon Farley
Agency Integrated Producer: Jaki Jo Hannan
Planner/s: Will Grundy, Sara Keegan
Project Manager: Jacqueline Lynch
Joint CEO: Tammy Einav &/ Mat Goff
Managing Partner: Tom White
Account Director/s: Oliver Lester
Account Manager/s: Emily Bristowe
Design: King Henry
Head of Design: Paul Knowles
Artworker: Dave Callow
Supply: Gutenberg Global
Senior Producer: Tony Hutton

Media agency: Mindshare
Client Director/s: Nika Dohoczky
Account Director: Tess Domenet
Account Manager: Ismaila Bojang
Special Build OOH Agency: Kinetic
Head of projects and operations: Sam O’Connell
Billboard sites: Jack Agency & JCDecaux
Post Production: Dennis Tuffnell

PR Agency: W Communications
Associate Director: Nikki Collins
Senior Account Director: Jess O’Donohoe
Senior Account Manager: Sam Beer
Account Manager: Paige Hartley
Senior Account Executive: Susana Micolta
Account Executive: Ella Bull
Photographer (Still Life): James Day
Agent (Still Life): Siobhan Squire
Photographer (Landscape): Sue Parkhill
Agency (Landscape): PLEAT
Model Making (Still Life): Andy Knight