廣告公司的Account如何寫有存在感的郵件
來(lái)源：媽媽桑
原標(biāo)題：有存在感的郵件
郵件是Account溝通基本工具之一，那么如何能進(jìn)行有效的郵件溝通？如何能不讓郵件成為你工作中的絆腳石？提升自己的存在感從一封簡(jiǎn)單的郵件開(kāi)始。
1.一目了然是大前提
郵件標(biāo)題
我見(jiàn)過(guò)這樣的郵件標(biāo)題：
我公司名稱縮寫客戶公司名稱縮寫Meeting minutes and execution plan for your approval and updates on timeline & project status + contact list follow up
這樣的標(biāo)題：
答復(fù)：答復(fù)：答復(fù)：答復(fù)：答復(fù)：答復(fù)：答復(fù)：答復(fù)：答復(fù)：答復(fù)：答復(fù)：答復(fù)：答復(fù)：答復(fù)：答復(fù)：答復(fù)：答復(fù)：答復(fù)：答復(fù)：答復(fù)：答復(fù)：答復(fù)：答復(fù)：答復(fù)：答復(fù)：答復(fù)：答復(fù)：答復(fù)：答復(fù)：答復(fù)：答復(fù)：答復(fù)：creative update on FY15 campaign planning
這樣的標(biāo)題：
MeetinMinutes &EXECUTION plan for ur approval - very URGENJTE
以及一個(gè)字母的標(biāo)題
空白的標(biāo)題
以及點(diǎn)開(kāi)以后發(fā)現(xiàn)文不對(duì)題的標(biāo)題
你們一定是故意的。故意讓大家看不到重點(diǎn)，故意讓大家找拼寫錯(cuò)誤，故意讓大家耽誤時(shí)間，但是犬們，咱們效率高一點(diǎn)其實(shí)是可以有時(shí)間去干別的事情的，簡(jiǎn)單直接高效一點(diǎn)，可以不？
當(dāng)郵件涵蓋內(nèi)容很多時(shí)，只放總結(jié)性詞語(yǔ)或者摘選最高重要性話題吧：
Campaign Updates
FY16 Moving Forward
Request For Approval
當(dāng)郵件已經(jīng)被轉(zhuǎn)發(fā)答復(fù)答復(fù)所有人一萬(wàn)次的以后，大家動(dòng)動(dòng)手，刪掉前面那些字行嗎？
Creative update on FY15 campaign planning
標(biāo)點(diǎn)符號(hào)后面空格，大小寫統(tǒng)一，拼寫正確，寫正確的標(biāo)題，要求不高吧？
Urgent | Execution Plan For Approval
2.一目了然是主心骨
郵件正文
有一天看到一封要和客戶著急確認(rèn)創(chuàng)意的郵件：
Yo Colin
I hope u r donig well. It was a great meeting we had last week with management team, and we have some really urgent creatives pending from your confirmation, which means the whole production crew is waiting and we are not able to move forward, so it will impact the launch of the campaign as well as channel activations according to our timeline updated in last email, i know you don't agree with our last approach, so we have adjusted:
1. XXXXXX
1) with this and this and it
a) so it is like this and that
a-1) wasd wasd wasd wasd
a-1-1) this and that but this yet that
- actually this but that wasd wasd
* wasd wasd wasd
* wasd wasd wasd
+ if we do not confirm by today we will lose our preferred talent, which is very important and is the key to our success of the campaign.
2. XXXXXX
1) with this and this and it
2) so it is like this and that
a-1) wasd wasd wasd wasd
a-1-1) this and that but this yet that
- actually this but that wasd wasd
* wasd wasd wasd
* wasd wasd wasd
Talking about this, it is actually one of our top priority for now internally, so please assured that we have put our best creative resources on it per discussion with your management team.
It is very urgent, please confirm.
Cheers mate, Pattt
用簡(jiǎn)潔明了的小標(biāo)題分段落
給眼睛一下子有落腳的地
用不多于3個(gè)數(shù)字或序號(hào)分隔符
太冗長(zhǎng)的階梯式信息沒(méi)有重點(diǎn)
用不帶主觀色彩被動(dòng)式語(yǔ)句說(shuō)話
專業(yè) 專業(yè) 專業(yè)
用清楚的行為指導(dǎo)關(guān)鍵字
不然誰(shuí)知道你要干嘛啊
只對(duì)最關(guān)鍵內(nèi)容加粗或下劃線或標(biāo)記顏色
滿篇的加粗下劃線高亮紅色文字是你能受還是誰(shuí)能受
修改篇：
Hi Colin
Hope this email finds you well.
Following our meeting with management team last week, please see below updated creative list for your kind approval BY TODAY:
ITEM XXXX
1. Debrief: xxx
2. Updates:
3. Agency Recommendation:
4. Deadline:
ITEM XXXX
1. Debrief: xxx
2. Updates:
3. Agency Recommendation:
4. Deadline:
URGENT
1. By TODAY:
2. By THIS WEEK:
3. By W/O Aug 15:
Late approval will result in delay in production, hence launch of the campaign, your prompt feedback is highly appreciated.
Thank you.
Pat
3.剛剛好 最多一屏
郵件長(zhǎng)度
郵件就是郵件，不是用來(lái)聊天的微信，不是讓人洋洋灑灑一萬(wàn)字的博客（撕逼和預(yù)防將來(lái)撕逼除外），不是和閨蜜的私信，太長(zhǎng)或者太短都不好，點(diǎn)開(kāi)以后，不用拉動(dòng)滾動(dòng)條就能夠一覽無(wú)余是最佳長(zhǎng)度。
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