近期，阿迪達斯發布了一組“running needs nothing”系列海報，海報由TBWA/Neboko創作，文案簡短有力，內涵深刻，對最純粹的運動——跑步，進行描述。鼓勵大家一起運動起來，去跑步吧，因為“running needs nothing 跑步無需其它”。即使是鞋子，也可有可無。只要你在，就可以隨時隨地，肆意奔跑。
Running needs nothing
It was born free,
goal-post free, hoop-free, finish-line free.
Running is open 24/7x 365.
It needs no appointment or meeting point.
It doesn't care about who gets there first,
whether you are breaking records
or setting a record for too many breaks.
Running just needs you to show up
and run as you are.
Running needs nothing but you.
跑步無需其它
跑步自由自在，
沒有球門，沒有籃筐，沒有終點線。
一年365天，一周7天，一天24小時，任何時刻，你都可以放肆奔跑。
跑步無需預約，無需伙伴。
跑步不關心誰先到達，
不管是否破了記錄，還是歇息過多。
跑步吧，只要你出現，然后盡情奔跑。
跑步無需其它，只要你在。
Running needs nothing but you.
跑步無需其它，只要你在。
Running is open 24/7x 365.
一年365天，一周7天，一天24小時，任何時刻，你都可以放肆奔跑。
Running is goalpost free, sideline free, scoreboard free.
跑步無需球門，無需邊界線，無需記分牌。
Running likes fast times, slow times,
but mostly, good times.
可以快跑、可以慢跑，最重要的是，享受的跑。
Running knows every setback has a comeback.
跑步吧，每次挫折卷土重來時。
Running needs nothing but you.
跑步無需其它，只要你在。
Running needs nothing but you.
跑步無需其它，只要有你。
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