已經(jīng) 10 年沒有為自己做過廣告的新聞媒體《紐約時報》在 2017 奧斯卡頒獎典禮上現(xiàn)身，30 秒廣告以純文字形式呈現(xiàn)，不帶一點雜質(zhì)。
其實，「真相難尋」是創(chuàng)意代理公司 Droga5 為《紐約時報》制作的一系列廣告，并且它們在 2017 戛納國際創(chuàng)意節(jié)上還逐一收獲了電影類及影視制作類等多座金獅。接下來，就讓三位記者為你報道真相。
紐約時報「真相難尋」系列廣告之 Bryan Denton 篇
The New York Times - The Truth Is Hard to Find: Bryan Denton
紐約時報「真相難尋」系列廣告之 Tyler Hicks 篇
The New York Times - The Truth Is Hard to Find: Tyler Hicks
紐約時報「真相難尋」系列廣告之 Daniel Berehulak 篇
The New York Times - The Truth Is Hard to Find: Daniel Berehulak
真相難尋，但卻值得追尋
項目信息
品牌/廣告主
The New York Times 紐約時報
營銷機構(gòu)
Creative Agency 創(chuàng)意代理商
Droga5
參與者
獎項榮譽
2018
Cannes Lions
Creative Effectiveness | Single Country Creative Effectiveness
Bronze
2018
D&AD Awards
Film Advertising Crafts | Editing for Film Advertising
Wood Pencil
2018
D&AD Awards
Art Direction | Art Direction for Film Advertising
Wood Pencil
2018
D&AD Awards
Film Advertising | TV Commercial Campaigns
Wood Pencil
2018
The One Show
Film | Television / Long Form - Single
Gold Pencil
2018
The One Show
Cross-Platform | Integrated Branding
Gold Pencil
2018
The One Show
Moving Image Craft | Craft - Editing / Campaign
Gold Pencil
2018
The One Show
Film | Under 100K Budget
Gold Pencil
2018
The One Show
Film | Online Films & Video / Long Form - Campaign
Gold Pencil
2018
The One Show
Film | Online Films & Video / Long Form - Single
Gold Pencil
2018
The Webby Awards
Advertising & Media | Best Viral PR Campaign
People’s Voice Winner
2017
Cannes Lions
Film | Media & Publications
Gold
2017
Cannes Lions
Film Craft | Editing
Gold
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