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美國(guó)一場(chǎng)無(wú)人參加的畢業(yè)典禮,紀(jì)念逝去的學(xué)生

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畢業(yè)季,這本應(yīng)是少年人懷揣夢(mèng)想,迎接未來(lái)的無(wú)限可能的日子??蓞s有這樣一群高中生,因?yàn)槭艿叫@槍支暴力,再也不能畢業(yè)了。

槍支問(wèn)題是導(dǎo)致美國(guó)兒童和青少年死亡的主要原因之一。僅在2021年,就有3044名高中生被槍殺。為呼吁人們注意這一社會(huì)問(wèn)題,Change The Ref (旨在推動(dòng)槍支改革并遏制美國(guó)境內(nèi)的大規(guī)模槍擊事件的機(jī)構(gòu))舉辦了一場(chǎng)隱喻意味十足的畢業(yè)典禮,來(lái)紀(jì)念這些死于槍殺的學(xué)生,每張空椅子都代表一個(gè)學(xué)生,如果沒(méi)有被槍殺,他們本應(yīng)已經(jīng)畢業(yè)。

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但這還不足以從根本解決槍支問(wèn)題。為此,Change The Ref 創(chuàng)建了一所虛假的高中——詹姆斯 · 麥迪遜學(xué)院(James Madison Academy)。逼真的噱頭愚弄了兩位著名的槍支倡導(dǎo)者,使他們?cè)谶@個(gè)被害學(xué)生的紀(jì)念活動(dòng)上發(fā)言。而在這個(gè)過(guò)程中,這兩位槍支倡導(dǎo)者也成了槍支暴力公益廣告“不可能”的代言人。


The Lost Class (1)

演講人 David Keene,美國(guó)步槍協(xié)會(huì)的董事會(huì)成員和前主席


The Lost Class (2)

演講人 John Lott,槍支權(quán)利活動(dòng)家


The Lost Class 幕后花絮

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更多內(nèi)容可訪問(wèn)The Lost Class行動(dòng)呼吁網(wǎng)站:www.thelostclass.com 

項(xiàng)目信息
品牌/廣告主
Change the Ref Inc.

營(yíng)銷機(jī)構(gòu)

Creative Agency 創(chuàng)意代理商

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