忙碌一天,有什么能比回家吃上一口零食更治愈呢?但如果你家有萌娃,那你心愛餅干的最終歸宿可就不好說了。
近日,一位家長在推特上向奧利奧求助:“我的孩子偷吃我的奧利奧(薄脆版)。”一向有求必應的奧利奧隨即推出了#ThinsProtectionProgram (保護薄版奧利奧計劃)
奧利奧與服裝公司Hanes、福特汽車Ford、生活類雜志BetterHomes&Gardens、冷凍蔬菜品牌GreenGiant合作,將餅干的外包裝進行了改造。這些偽裝過的餅干可以自然融入不同的環境,再也不用擔心熊孩子會找到了。
Oreo×Hanes,三件T恤的組合
Oreo×Ford,汽車用戶手冊
Oreo×BHG,書架上的雜志
Oreo×GreenGiant 冰箱里的冷凍蔬菜
奧利奧還邀請網友們分享屬于自己的奧利奧餅干藏匿小技巧。除了網友的熱烈參與,#ThinsProtectionProgram還引來了宜家、Xbox等品牌與其互動,大家競相展示自己的創意。
AXE
IKEA USA
Xbox
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品牌/廣告主

Oreo 奧利奧
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Creative Agency 創意代理商
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