舉報(bào)
2021-05
5月28日是國(guó)際漢堡日，百事可樂(lè)在官方推特發(fā)布了一則平面廣告，告訴大家：“吃漢堡，還是配我們百事最好啦（BetterWithPepsi）。”
雖然市面上的幾家快餐店巨頭都與其他品牌的可樂(lè)簽訂有獨(dú)家協(xié)議，百事并不想放棄向消費(fèi)者宣傳自家的可樂(lè)才是漢堡的絕妙搭配。
細(xì)看海報(bào)會(huì)發(fā)現(xiàn)，百事巧妙利用三家知名快餐店（漢堡王、麥當(dāng)勞、云狄斯?jié)h堡 Wendy's）的包裝紙褶皺，圈出自家品牌logo。旨在加強(qiáng)消費(fèi)者的視覺(jué)聯(lián)想：“你看，不管你在吃哪款漢堡，百事都無(wú)處不在。”
除了鼓勵(lì)消費(fèi)者在社交媒體po出自己心目中與百事可樂(lè)最搭配的漢堡合照，品牌還推出了一個(gè)虛擬餐廳 Pep's Place，消費(fèi)者可以登陸網(wǎng)站，選擇任意百事旗下飲料，官方會(huì)自動(dòng)給出一些滿分搭配食物的建議。
項(xiàng)目信息
品牌/廣告主
Pepsi 百事可樂(lè)
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