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奧利奧在挪威建了座保險庫,應對“末日危機”

舉報 2020-11

8月,美國部分媒體和天文學家曾表示:“一顆名為“2018 VP1”的小行星可能于11月初撞擊地球。”雖然此后美國航空航天局 NASA 澄清解釋,該小行星撞擊地球的幾率極低,不必太過驚慌。但這條新聞仍然在社交媒體平臺引起了討論。一位網友@Olivia Gordan 表示:如果世界末日真的到了,誰來保護奧利奧呢?

奧利奧在挪威建了座保險庫,應對“末日危機”

10月21日,奧利奧官方推特正式以一封信回應了 Olivia 的擔憂,表示我們會想辦法拯救奧利奧餅干的!并于第二天發布了預告海報,Oreo Vault(奧利奧保險庫)計劃正式開始了。

奧利奧在挪威建了座保險庫,應對“末日危機”奧利奧在挪威建了座保險庫,應對“末日危機”


The OREO Doomsday Vault

“奧利奧保險庫”的計劃靈感來自于挪威政府的 Svalbard Global Seed Vault 項目。2008年,為避免極端氣候變化對于物種的毀滅性打擊,挪威政府啟用了全球最大的安全庫來保存來自全世界超過4000種植物種子。奧利奧的團隊在種子安全庫附近,建立了自己的保險庫,將奧利奧餅干的制作配方和一系列經過特殊包裝的餅干保存其中。

奧利奧在挪威建了座保險庫,應對“末日危機”奧利奧在挪威建了座保險庫,應對“末日危機”

而裝在保險庫里的奧利奧長什么樣呢?官方推特隨后也釋出了一組圖片。餅干外包裝是由一種名為 Mylar 的 PET 聚酯薄膜制成,可以承受零下62度到零上148度的極端環境,有效阻隔一切,保護餅干不受外界污染。而奧利奧的絕配——牛奶,也被制成了奶粉裝進試管里,加入雪水就可以享用了!

奧利奧在挪威建了座保險庫,應對“末日危機”奧利奧在挪威建了座保險庫,應對“末日危機”奧利奧在挪威建了座保險庫,應對“末日危機”

奧利奧粉絲趕緊記下這座末日保險庫的地址:(78°08'58.1"N 16°01'59.7"E),這樣哪怕走到世界盡頭,也能享用到奧利奧的美味。

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