近日，Wunderman Thompson偉門智威為聯合利華旗下品牌Degree Deodorant打造的除臭劑Degree Inclusive在2021年戛納國際創意節上贏得了創新獅全場大獎。
盡管美國有約百分之20的人患有殘疾，但大多數產品的體驗并沒有考慮到這個群體，其中也包括除臭劑。為了讓更多的人，更有尊嚴地參與到日常生活和體育訓練中，Wunderman Thompson偉門智威為聯合利華旗下品牌Degree Deodorant打造的了一款開創性的除臭劑產品——Degree Inclusive（也稱為Rexona和Sure）。
為了更好地讓產品完美貼合視障群體和上肢殘疾人群的需求。Wunderman Thompson的跨學科團隊與殘疾人社區進行合作，共同研發。該團隊由殘疾設計師Christina Mallon、殘疾顧問Keah Brown、Kiesha Greaves、Lissa Loe、Natalie Trevonne和阿根廷殘疾人影響者領導，國際設計工作室SOUR也參與其中。
Degree Inclusive配備了一系列革命性的功能，包括單手使用的獨特掛鉤設計、帶有盲文的標志設計等。
團隊也分享了兩位殘疾人運動員——拳擊手Nick和盲人滑冰運動員Maria的故事，使用Degree Inclusive，改變了他們日常訓練生活。
Nick
María
case video
聯合利華Rexona的全球品牌副總裁Kath Swallow表示： "這個項目最了不起的地方之一是每個參與者的熱情。這一事實反映在這一產品的創新上，也反映在戛納電影節評委會對產品的設計向內在的包容性和同情心的重要轉變的認可上。這只是一個開始，我們希望這將是整個行業包容性設計的一場革命。"
項目信息
品牌/廣告主
Unilever 聯合利華
營銷機構
Creative Agency 創意代理商
Wunderman Thompson 偉門智威
參與者
獎項榮譽
2022
NYF Advertising Awards
PURPOSE: PUBLIC SERVICE | Human Rights: Brand
Bronze
2022
NYF Advertising Awards
Best Innovation | Product Innovation
Bronze
2022
NYF Advertising Awards
DIRECT: PRODUCTS & SERVICES | Healthcare
Silver
2022
NYF Advertising Awards
PACKAGE & PRODUCT DESIGN: PRODUCTS & SERVICES | Healthcare
Silver
2022
NYF Advertising Awards
DESIGN: ENVIRONMENTAL/EXPERIENTIAL DESIGN | Best Environmental/Experiential Design
Gold
2022
NYF Advertising Awards
PACKAGE & PRODUCT DESIGN: BEST USE | Innovation
Gold
2022
NYF Advertising Awards
DESIGN: ENVIRONMENTAL/EXPERIENTIAL DESIGN | Best Environmental/Experiential Design
Grand
2022
NYF Advertising Awards
DIRECT: BEST USE | Launch
Gold
2022
NYF Advertising Awards
DESIGN: PRODUCTS & SERVICES | Packaging
Gold
2022
NYF Advertising Awards
THE 3DE+I AWARD | THE 3D DE&I WORK OF THE YEAR AWARD
Silver
2022
NYF Advertising Awards
THE FUTURE NOW: BEST USE | Best Innovation
Bronze
2022
NYF Advertising Awards
AVANT-GARDE/INNOVATIVE | Package Design
Bronze
2022
NYF Advertising Awards
ACTIVATION & ENGAGEMENT: PRODUCT & SERVICES | Healthcare
Finalist
2022
CLIO Awards
Partnerships & Collaborations
Bronze
2022
CLIO Awards
Public Relations | Brand Development
Silver
2022
CLIO Awards
Design | Product Design
Silver
2022
CLIO Awards
Design | Packaging
Silver
2022
CLIO Awards
Innovation | Medium Innovation
Silver
2022
CLIO Awards
Public Relations | Product Launch
Silver
2022
CLIO Awards
Public Relations | Cause Related
Bronze
2022
The One Show
Health & Wellness | Innovation in Health & Wellness
Silver Pencil
2022
The One Show
Health & Wellness | Design | Packaging
Gold Pencil
2022
The One Show
Design | Packaging | Specialty
Gold Pencil
2022
The One Show
Experiential & Immersive | Physical Products
Gold Pencil
2022
The One Show
Design | Innovation in Design
Silver Pencil
2022
The One Show
IP & Products | Physical Product | Promotional
Silver Pencil
2022
ADC Awards
Product Design | Innovation
Silver Cube
2022
ADC Awards
Packaging Design | Pharma / Health / Wellness
Gold Cube
2022
ADC Awards
Packaging Design | Beauty / Cosmetics / Personal Care | Single
Gold Cube
2022
ADC Awards
Packaging Design | Design for Good | Packaging Design
Gold Cube
2022
ADC Awards
Product Design | Design for Good | Product Design
Gold Cube
2022
ADC Awards
Packaging Design | Innovation
Gold Cube
2022
ADC Awards
Product Design | Beauty / Wellness / Personal Care
Gold Cube
2022
Spikes Asia
Media
Bronze Spike
2022
Spikes Asia
Outdoor
Grand Prix
2022
Spikes Asia
Brand Experience & Activation
Silver Spike
2021
Cannes Lions
Health&Wellness | OTC Applications
Silver
2021
Cannes Lions
Innovation | Product Innovation
Grand Prix
2021
Cannes Lions
PR | Corporate Purpose & Social Responsibility
Bronze
2021
LIA
Package Design | Structural Packaging
Silver
2021
LIA
Health & Wellness | Corporate Communication
Silver
2021
LIA
Evolution | Brand Action
Silver
2021
LIA
Design | Product Design
Silver
2021
LIA
Design | Innovative Use of Design
Silver
2021
LIA
Design | Product Development
Silver
2021
LIA
Evolution | Product Innovation
Silver
2021
LIA
Health & Wellness | Innovation
Silver
2021
LIA
Non-Traditional | Cosmetics/Toiletries
Bronze
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