Changing the Game
Xbox自適應控制器
Xbox Adaptive Controller
Xbox自適應控制器是一款由微軟為Windows PC和Xbox One視頻游戲機設計的視頻游戲控制器。該控制器專為殘障人士設計,可幫助用戶更輕松地體驗視頻游戲。
對于行動不便的玩家來說,Xbox自適應控制器具有大型可編程按鈕,可連接外部交換機、按鈕、支架和操縱桿,有助于更方便地在Xbox One游戲機和Windows 10 PC上訪問游戲。
項目信息
品牌/廣告主

Microsoft 微軟
營銷機構
Event & Experience 活動/體驗機構
McCann 麥肯 紐約
參與者
獎項榮譽

2020
The One Show
Cultural Driver | Cultural Driver
Merit

2020
The One Show
Experiential & Immersive | Responsive Environments
Merit

2020
The One Show
Public Relations | Reputation Management
Silver Pencil

2020
The One Show
Integrated | Integrated Branding Campaign
Bronze Pencil

2020
The One Show
Integrated | Brand Transformation
Gold Pencil

2020
The One Show
Design | Packaging | Specialty
Bronze Pencil

2020
The One Show
Health, Wellness & Pharma | Innovation in Health & Wellness
Gold Pencil

2020
The One Show
Design | Branding | Branded Item
Silver Pencil

2020
The One Show
IP & Products | Physical Product
Gold Pencil

2020
The One Show
Sustainable Development Pencil | Systems | Reduced Inequalities
Merit

2020
The One Show
Design | Innovation in Design
Best of Discipline

2020
The One Show
Public Relations | Community Building
Merit

2020
The One Show
Direct Marketing | Non-traditional & Guerrilla Marketing
Gold Pencil

2020
The One Show
Health, Wellness & Pharma | Packaging
Merit

2020
The One Show
Branded Entertainment | Innovation in Branded Entertainment
Gold Pencil

2020
The One Show
Experiential & Immersive | Innovation in Experiential
Gold Pencil

2020
The One Show
Branded Entertainment | Games | Digital & Physical
Gold Pencil

2020
The One Show
Social Media | Influencer Marketing | Single Channel
Merit

2020
The One Show
Health, Wellness & Pharma | Products
Gold Pencil

2020
ADC Awards
Integrated
Best in Discipline

2020
ADC Awards
Advertising | Innovation | Direct
Gold Cube

2020
ADC Awards
Integrated | Innovation
Gold Cube

2020
ADC Awards
Advertising | Design for Good | Advertising | Single
Gold Cube

2020
ADC Awards
Integrated
Designism

2020
The Webby Awards
Apps, Mobile, and Voice | Connected Products & Wearables
Winner

2020
The Webby Awards
Games | Public Service, Activism, and Social Impact
People’s Voice Winner

2020
The Webby Awards
Games | Technical Achievement
Winner

2020
The Webby Awards
Advertising, Media & PR | Corporate Social Responsibility Campaign
Winner

2019
Cannes Lions
Branded Experience & Activation | Tech-led Brand Experience
Bronze

2019
Cannes Lions
Design | Consumer Technology & Homeware
Gold

2019
Cannes Lions
Brand Experience & Activation | Consumer Durables
Grand Prix

2019
Cannes Lions
Innovation | Product Innovation
Gold

2019
Cannes Lions
Titanium Lion
Titanium

2019
D&AD Awards
Product Design | Inclusive
Black Pencil

2019
LIA
Design | Product Design
Gold

2019
LIA
Social Influencers | Gaming & Technology
Bronze

2019
LIA
Non-Traditional | Electronic Equipment
Silver

2019
LIA
The NEW | Product Innovation
Gold

2019
LIA
Integration
Grand LIA

2019
LIA
The NEW | Brand Action
Silver

2019
LIA
Social Influencers | Unboxing
Silver

2019
LIA
Digital | Gaming
Bronze

2019
LIA
Design | Innovative Use of Design
Gold

2019
LIA
Integration | Business-to-Consumer
Gold

2019
LIA
Digital | Electronic Equipment
Finalist

2019
CLIO Awards
Public Relations | Cause Related
Shortlist

2019
CLIO Awards
Film | 31 seconds to 60 seconds
Shortlist

2019
CLIO Awards
Integrated Campaign
Silver

2019
CLIO Awards
Innovation | Product Innovation
Grand

2019
CLIO Awards
Design | Product Design
Gold

2019
CLIO Awards
Branded Entertainment | Film - Unscripted
Silver

2019
CLIO Awards
Branded Content | Experiential/Events
Shortlist

2019
CLIO Awards
Film | 61 Seconds to Five Minutes
Shortlist
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