Project Understood
目前，智能語音系統已經應用在生活中很多數字設備中，從智能手機，到汽車，再到家庭語音助手。這些系統為提升生活品質提供了無限可能。但就目前的情況來看，這項技術并沒有針對那些最能從中受益的群體——殘障人士進行優化。自動語音識別（ASR）可以極大地提高語言障礙者與智能設備的交互能力，促進他們更加獨立地生活。
唐氏綜合癥患者獨特的語言模式使語音技術難以理解他們聲音，這是因為缺乏大量的聲音數據支撐語音系統學習。為幫助他們更好地擁抱人工智能時代，加拿大唐氏綜合癥協會（CDSS）與 Google AI 合力推出了“Project Understood”。目前項目正著手通過記錄數千名唐氏綜合癥參與者的聲音來幫助語音智能系統訓練和改進技術，使語音技術更容易被殘障人士接受。
Google 能夠收集到的語音模式數據越多，Google AI 的分析就越準確，因此團隊鼓勵更多的人參與進來。目前想要參與到這個項目中的唐氏綜合癥患者只需登陸網站 https://projectunderstood.ca 就能捐贈聲音。整個操作過程很簡單：只需點擊 "捐贈你的語音"，然后等待 Google 的登錄郵件，接著錄制你的語音。最后，用戶可以在 Facebook 等其他社交媒體分享這個程序，因為每增加一個聲音都會有助于程序的準確性提高。
項目信息
品牌/廣告主
Google 谷歌
營銷機構
Creative Agency 創意代理商
FCB 博達大橋 多倫多
參與者
獎項榮譽
2022
Cannes Lions
Creative Effectiveness | Collaboration
Gold
2022
Cannes Lions
Creative Effectiveness | Creative Effectiveness for Good
Bronze
2021
Cannes Lions
Brand Experience & Activation | Social Behaviour
Bronze
2021
Cannes Lions
Sustainable Development | Reduced Inequalities
Silver
2021
Cannes Lions
Direct | New Realities & Voice-activation
Bronze
2021
Cannes Lions
Digital Craft | Experience Design: Voice
Gold
2021
Cannes Lions
Direct | Co-creation & User Generated Content
Silver
2021
Cannes Lions
Health&Wellness | Health & Wellness Tech
Bronze
2021
Cannes Lions
Brand Experience & Activation | Corporate Purpose & Social Responsibility
Bronze
2020
D&AD Awards
Digital | Creative Use of AI
Graphite Pencil
2020
The One Show
Health, Wellness & Pharma | Direct Marketing
Best of Discipline
2020
The One Show
Interactive & Online | Craft | Use of Technology
Gold Pencil
2020
The One Show
Mobile | Utility
Gold Pencil
2020
The One Show
Interactive & Online | Websites | Utility
Silver Pencil
2020
The One Show
Direct Marketing | Digital & Online | Use of Smart Devices & Voice Assistants
Merit
2020
The One Show
IP & Products | Integrated Digital & Physical Product
Gold Pencil
2020
The One Show
Digital Craft | UX / UI | User Experience
Silver Pencil
2020
The One Show
Digital Craft | Use of Smart Devices & Voice Assistants
Best of Discipline
2020
The One Show
Experiential & Immersive | Innovation in Experiential
Silver Pencil
2020
The One Show
Integrated | Co-Promotions
Bronze Pencil
2020
The One Show
Health, Wellness & Pharma | Digital | Use of Technology
Gold Pencil
2020
The One Show
Digital Craft | UX / UI | Utility
Gold Pencil
2020
The One Show
Direct Marketing | Non-traditional & Guerrilla Marketing
Merit
2020
The One Show
Interactive & Online | Innovation in Interactive
Gold Pencil
2020
The One Show
Health, Wellness & Pharma | Innovation in Health & Wellness
Gold Pencil
2020
The One Show
Direct Marketing | Craft | Use of Technology
Merit
2020
The One Show
Experiential & Immersive | Craft | Use of Sound
Gold Pencil
2020
The One Show
Mobile | Craft | Use of Technology
Gold Pencil
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