今年五月，知名糖果品牌Chupa Chups（珍寶珠）推出了三張名為《A Sweet Escape》的系列平面，通過創意插畫表現了人們在繁忙生活工作中，只要一吃上了珍寶珠棒棒糖，糖果帶來的甜蜜可以馬上讓你遠離瑣事的煩惱，用夸張的手法表現了吃糖時的享受表情，“甜蜜逃脫”的腦袋形狀又和棒棒糖相似，令人一看便能理解海報表達的產品指向。
據悉，這組系列海報由曼谷Illusion視覺機構完成，創意機構則是來自中國香港的Cheil Worldwide，它就是那個屢獲殊榮的JBL耳機平面《Block out the chaos》的代理商。這一次，珍寶珠的系列平面《A Sweet Escape》，也獲得了3座戛納銅獅獎、1項Clio銅獎、2項One Show中華創意獎銀獎等殊榮。
A Sweet Escape - Homework（家庭作業篇）
A Sweet Escape - Music（音樂篇）
A Sweet Escape - Tidy up（整理篇）
Credit：
Client : Chupa Chups (Snack To Home Limited)
Product: Chupa Chups
Agency: Cheil Worldwide Hong Kong
Production Company: Illusion, Bangkok
Chief Creative Officer: Paul Chan
Creative Director: Lili Jiang, Ivan Au
Art Director: Ivan Au, Elsie Lau
Copywriter: Paul Chan, Lili Jiang, Tatiana Le, Agnes Ho
Illustrator: Illusion, Bangkok
Project Manager: Denise Chan
項目信息
品牌/廣告主
Chupa Chups 珍寶珠
營銷機構
Creative Agency 創意代理商
Cheil Worldwide 杰爾 香港
參與者
獎項榮譽
2020
NYF Advertising Awards
Artistry & Craft in Advertising | Print & Outdoor |?Art Direction
Gold
2020
NYF Advertising Awards
Print | Best Use | Newspaper/Magazine
Gold
2020
NYF Advertising Awards
Print | Products & Services | Food/Drink/Restaurants
Gold
2020
NYF Advertising Awards
Artistry & Craft in Advertising | Design | Illustration
Silver
2020
NYF Advertising Awards
Artistry & Craft in Advertising | Print & Outdoor | Illustration
Silver
2020
NYF Advertising Awards
Artistry & Craft in Advertising | Design | Art Direction
Bronze
2020
The One Show
Out of Home | Craft | Illustration
Gold Pencil
2020
The One Show
Print | Craft | Art Direction
Silver Pencil
2020
The One Show
Out of Home | Billboards & Transit | Campaign
Bronze Pencil
2020
The One Show
Out of Home | Craft | Art Direction
Merit
2020
The One Show
Print | Newspaper | Campaign
Bronze Pencil
2020
The One Show
Print | Craft | Illustration
Gold Pencil
2020
The One Show
Print | Posters | Campaign
Gold Pencil
2020
The One Show
Out of Home | P.O.P. & In-Store | Campaign
Silver Pencil
2020
AWARD Awards
Craft | Art Direction | Print Art Direction, Campaign
Bronze
2020
AWARD Awards
Craft | Illustration | Posters
Bronze
2020
AWARD Awards
Advertising | Press & Outdoor | Press Advertising Campaigns
Finalist
2020
AWARD Awards
Craft | Illustration | Press and Print
Bronze
2020
AWARD Awards
Craft | Art Direction | Poster Art Direction, Campaign
Bronze
2019
Cannes Lions
Print & Publishing | Food & Drink
Bronze
2019
Cannes Lions
Industry Craft | Print & Publishing
Bronze
2019
Cannes Lions
Outdoor | Food & Drink
Bronze
2019
CLIO Awards
Print
Bronze
2019
AD STARS
Print | Product & Service | Foods
Bronze
2019
AD STARS
Outdoor | Outdoor Craft | Art direction
Crystal
2019
AD STARS
Design | Product & Service | Foods
Silver
2019
AD STARS
Print | Print Craft | Art direction
Silver
2019
AD STARS
Design | Communication Design | Posters
Silver
2019
AD STARS
Design | Communication Design | Promotional items(Retail Environment and experience, Live Events, Exhibition and experience)
Bronze
2019
AD STARS
Design | Communication Design | Self-promotion(POS, Consumer Touchpoints, In-store Digital Signage and Designs, Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and other greeting cards, Logos)
Bronze
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