漢堡王：今天沒有皇堡賣，請(qǐng)到對(duì)面去吃巨無霸

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舉報(bào) 2017-11

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A Day Without Whopper

字幕翻譯：這些創(chuàng)意超有梗

11月10日是阿根廷的“ McHappy Day ” ，在那天，到麥當(dāng)勞每消費(fèi)一個(gè)巨無霸漢堡，就能向癌癥兒童捐獻(xiàn)2美元。漢堡王恰好在這天推出《A Day Without Whopper》（沒有皇堡的一天）活動(dòng)，暫停銷售其招牌漢堡“Whopper”（皇堡，也譯為華堡），并鼓勵(lì)門店點(diǎn)皇堡的顧客到競爭對(duì)手麥當(dāng)勞購買同款競品——巨無霸漢堡，以促使麥當(dāng)勞獲得更多的營收，讓患癌兒童有更多的捐助來源。

Client: Burger King Argentina
Product: Institutional
Agency: DAVID Buenos Aires
Executive Creative Directors: Joaquín Cubría / Ignacio Ferioli
Creative Directors: Nicolás Zarlenga / Federico Plaza Montero
Copy: Juan Pablo Tyrer
Art Director: Johann Hotz
General Account Director: Emanuel Abeijón
Account Director: Lucila Mengide
Account Supervisor: Belén Rodríguez
Account Assistant: Federico Morano
Agency Producer: Florencia Albizzati

Burger King
Responsible for the client: Lucina Cabrejas / Federico Bonino / Bruno Mazzucchelli / Martín González

Production Company
Company: LANDIA
Director: Vero Von
Executive Producer: Adrián D’Amario
Producer: Ale Panzitta.

Music
Company: Papamusic