The Most Challenging Pingpong Table Case Study
在日本，只有 1% 的人觀看殘奧會。這些運(yùn)動難以觸及主流觀眾的一個(gè)原因是：人們不了解殘疾運(yùn)動員面臨的挑戰(zhàn)，因此沒有意識到這項(xiàng)運(yùn)動的挑戰(zhàn)性。為了幫助人們形象化和理解殘奧會運(yùn)動員所面臨的挑戰(zhàn)，日本準(zhǔn)乒乓球協(xié)會( JPTTA，Japan Para Table Tennis Association )制作了一種特殊的乒乓球桌，展示了一些日本運(yùn)動員對這項(xiàng)運(yùn)動的感受。
由于每個(gè)運(yùn)動員的殘疾情況各不相同，所以每個(gè)運(yùn)動員所面臨的身體障礙也各不相同。即使是在同一個(gè)長方形的乒乓球桌子上比賽，他們的感覺也是獨(dú)一無二的。所以日本準(zhǔn)乒乓球協(xié)會( JPTTA )通過采訪日本乒乓球國家隊(duì)隊(duì)員，讓他們畫出自己“眼中”的乒乓球桌， JPTTA 按照素描稿去生產(chǎn)出了這些特殊的乒乓球桌，并稱之為“最具挑戰(zhàn)性的乒乓球桌”（ The Most Challenging Pingpong Table ）。
Chief Creative Officer Kazoo Sato TBWA\HAKUHODO
Senior Creative Director Masaya Asai TBWA\HAKUHODO
Art Director Yo Kimura TBWA\HAKUHODO
Designer Takeshi Matsuda TBWA\HAKUHODO
Copywriter Shohei Ooishi TBWA\HAKUHODO
Director/Editor Shinri Abe TBWA\HAKUHODO
Executive Producer Masato Midorikawa Nomad Tokyo
Producer Ryutaro Saito TBWA\HAKUHODO
Product Designer Shintaro Monden QUANTUM
PR Planner Kyosuke Hashimoto TBWA\HAKUHODO
Motion-graphic Designer Kiyotaka Sumiyoshi TBWA\HAKUHODO
Director of Photography Yosuke Koino
Sound Designer Takaomi Tomura
Photographer Takakazu Aoyama amana photography
Photographer Ryohei Takanashi acube
Senior Graphic Producer Wataru Ito amana
Graphic Producer Yusuke Hino amana
Retoucher Takuya Tsugane RIZING
Music Producer Seiya Matsumiya Black Cat White Cat Music
Web Producer Jun Arai Slowtime Design
Online Editor Yoshinobu Okino Nomad Tokyo
Manufacturing Manager Shinya Igawa Koma Art
Client Japan Para Table Tennis Association
Agency TBWA\HAKUHODO Inc.
Manufacture SAN-EI Corporation
Co-Manufacture Koma Art
Product Design QUANTUM Inc.
Graphic Production Amana Inc.
Music Production Black Cat White Cat Music Inc.
Post Production Nomad Tokyo, LLC
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