舉報(bào)
2019-03
近日，以色列宜家與非營(yíng)利組織Milbat和Access Israel合作，推出“This Ables”項(xiàng)目。項(xiàng)目旨在為有特殊需求和殘疾的人群創(chuàng)建特殊解決方案，并由宜家開(kāi)發(fā)一系列革命性的新產(chǎn)品。
視頻字幕：@iwebAd
視頻開(kāi)頭以名為Eldar的腦癱演員為第一視角，說(shuō)明特殊人群對(duì)普遍家具的不適應(yīng)性。
隨后旁白介紹了“This Ables”項(xiàng)目的執(zhí)行過(guò)程：邀請(qǐng)殘疾人和產(chǎn)品工程師一道，在宜家門(mén)店開(kāi)發(fā)設(shè)計(jì)適用于特殊人群的家具，并搭建世界上首個(gè)無(wú)障礙生活空間。
此次項(xiàng)目共設(shè)計(jì)完成13個(gè)新產(chǎn)品，包括方便站起的增高沙發(fā)腿、放大的燈開(kāi)關(guān)、便于開(kāi)關(guān)的特殊壁櫥把手等。
視頻最后，宜家表示這13個(gè)家具產(chǎn)品均支持3D打印。任意用戶(hù)均可進(jìn)入This Ables.com，下載所需的家具設(shè)計(jì)方案，并通過(guò)3D打印技術(shù)獲取所需產(chǎn)品。
項(xiàng)目信息
品牌/廣告主
IKEA 宜家
營(yíng)銷(xiāo)機(jī)構(gòu)
Creative Agency 創(chuàng)意代理商
McCann 麥肯 特拉維夫
參與者
獎(jiǎng)項(xiàng)榮譽(yù)
2020
The One Show
Public Relations | Brand Voice
Bronze Pencil
2020
The One Show
Design | Innovation in Design
Gold Pencil
2020
The One Show
Health, Wellness & Pharma | Innovation in Health & Wellness
Gold Pencil
2020
The One Show
Integrated | Innovation in Integrated Branding
Gold Pencil
2020
The One Show
Health, Wellness & Pharma | Products
Gold Pencil
2020
The One Show
Cultural Driver | Cultural Driver
Merit
2020
The One Show
Public Relations | Community Building
Silver Pencil
2020
The One Show
Integrated | Brand Transformation
Bronze Pencil
2020
The One Show
Direct Marketing | Innovation in Direct Marketing
Silver Pencil
2019
Cannes Lions
Health & Wellness | OTC Applications
Gold
2019
Cannes Lions
Health & Wellness | Brand-led Education & Awareness
Gold
2019
Cannes Lions
Direct | Use of Ambient Media: Small Scale
Silver
2019
Cannes Lions
Direct | Consumer Durables
Gold
2019
Cannes Lions
Creative Strategy | Products / Propositions
Bronze
2019
Cannes Lions
Branded Experience & Activation | Tech-led Brand Experience
Bronze
2019
Cannes Lions
Health & Wellness | Corporate Image & Communication | Product Innovation
Grand Prix
2019
Cannes Lions
Brand Experience & Activation | Consumer Durables
Gold
2019
Cannes Lions
Direct | Experience Design
Bronze
2019
Cannes Lions
Innovation | Product Innovation
Silver
2019
LIA
Digital | Weird Wonderful Work
Finalist
2019
LIA
Design
Grand LIA
2019
LIA
Integration | Business-to-Consumer
Gold
2019
LIA
Health & Wellness | Corporate Communication
Gold
2019
LIA
Design | Innovative Use of Design
Gold
2019
LIA
Digital | Home Furnishings/Appliances
Silver
2019
LIA
Health & Wellness | Devices and Diagnostics
Silver
2019
LIA
The NEW | Brand Action
Gold
2019
LIA
Design | Product Design
Gold
2019
LIA
Non-Traditional | Home Furnishings/Appliances
Gold
2019
LIA
The NEW | Product Innovation
Bronze
2019
LIA
Health & Wellness | Innovation
Silver
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