“每個成功的男人背后都有一個默默付出的女人”，這句話在國外也一度流傳。歷史上英雄的角色往往由男性充當，實際上有很多同樣出色的女性，她們的成就卻很少有人提及。從這一點出發，Stabilo Boss 用一支熒光筆，重新書寫歷史。
這是 DDB Group 杜塞爾多夫（德國）為文具品牌 Stabilo Boss 制作的廣告—— Highlight the Remarkable 。在三張具有歷史意義的黑白照片上，用 Stabilo Boss 的黃色熒光筆標出其中那位非凡的女性并注明她的成就。
Highlight the Remarkable. Katherine Johnson.
負責計算控制，以確保阿波羅11號安全返回地球的NASA數學家
Highlight the remarkable. Edith Wilson.
在丈夫中風后，承擔總統職責的美國第一夫人
Highlight the remarkable. Lise Meitner.
協助男同伴獲得諾貝爾獎的核裂變發現者
這則廣告贏得了今年戛納戶外獅金獎與平面出版獅銀獎，隨后三張海報在社交媒體上掀起了熱潮。DDB 德國的CCO Dennis 說：“短短幾天內這則廣告在Twitter上就有超過1千萬的閱讀量?！?/p>
項目信息
品牌/廣告主
Stabilo Boss
營銷機構
Creative Agency 創意代理商
DDB 杜塞爾多夫 德國
參與者
獎項榮譽
2020
NYF Advertising Awards
Print | Best Use | Social/Environmental Good | Brand
Silver
2020
NYF Advertising Awards
Positive World Impact | Empowerment |?Women
Finalist
2020
NYF Advertising Awards
Artistry & Craft in Advertising | Print & Outdoor | Art Direction
Bronze
2020
NYF Advertising Awards
Print | Products & Services |?Best Product & Service Advertising
Gold
2019
Cannes Lions
Design | Posters
Gold
2019
D&AD Awards
Press & Outdoor | Press Advertising (singles)
Graphite Pencil
2019
D&AD Awards
Graphic Design | Posters
Graphite Pencil
2019
D&AD Awards
Press & Outdoor | Poster Advertising Campaigns
Wood Pencil
2019
LIA
Design | Art Direction Campaign
Finalist
2019
CLIO Awards
Print
Gold
2019
CLIO Awards
Out of Home | Billboard
Shortlist
2019
CLIO Awards
Audio | Radio
Shortlist
2019
CLIO Awards
Print & Out of Home Technique | Art Direction
Shortlist
2019
CLIO Awards
Design | Posters
Silver
2019
The One Show
Design | Promotional | Print Advertisements
Bronze Pencil
2019
The One Show
Print & Outdoor | Publishing | Magazine - Single
Silver Pencil
2019
The One Show
Print & Outdoor | Publishing | Magazine - Campaign
Silver Pencil
2019
ADC Awards
Advertising | Out of Home / Print | Electronic Billboard - Campaign
Gold Cube
2019
ADC Awards
Advertising | Press | Magazine - Campaign
Gold Cube
2019
ADC Awards
Advertising | Art Direction - Press | Press / Print Advertising - Campaign
Silver Cube
2019
ADC Awards
Advertising | Design for Good | Advertising - Campaign
Bronze Cube
2018
Cannes Lions
Outdoor | Other FMCG
Gold
2018
Cannes Lions
Print & Publishing | Other FMCG
Silver
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