BVG x adidas – The ticket-shoe
（視頻時長：2′）
阿迪達斯和柏林交通運輸公司發布了一雙特別設計的運動鞋，可以當作火車通行證使用。據報道，昨數百名運動鞋愛好者和交通運輸愛好者露營排隊以求買到該款鞋子，該款運動鞋在同一天售罄。
柏林交通運輸公司與阿迪達斯合作發布500雙價值180歐元（約合220美元）的限量版運動鞋。這其實是非常劃算的，考慮到從柏林交通運輸公司最便宜的年度火車通票費用728歐元（890美元），這意味著你可以節省數百美元，同時獲得一雙新鞋。柏林交通運輸公司稱，火車票持續時間為2018年1月16日至12月31日。
檢票員會在火車上進行隨機檢查，所以如果你穿著這雙鞋，那么你需要向他們展示鞋舌上的車票。沒有涉及尖端的技術，這張票是縫制在運動鞋舌頭上的織物版。
項目信息
品牌/廣告主
Berliner Verkehrsbetriebe
營銷機構
Creative Agency 創意代理商
Jung von Matt 漢堡
參與者
獎項榮譽
2018
Cannes Lions
Direct | Launch / Re-launch
Bronze
2018
Cannes Lions
Product Design | Bespoke Items & Designed Objects
Bronze
2018
Cannes Lions
Direct | Travel
Gold
2018
D&AD Awards
Experiential | Tech Led
Graphite Pencil
2018
D&AD Awards
PR | In-Market Campaign
Graphite Pencil
2018
D&AD Awards
Branding | Brand Experience & Environments
Graphite Pencil
2018
NYF Advertising Awards
Avant-Garde / Innovative: Product & Services | Apparel, Footwear & Accessories
Second Prize
2018
NYF Advertising Awards
Avant-Garde / Innovative: Product & Services | Transportation
First Prize
2018
NYF Advertising Awards
Activation & Engagement: Products & Services | Apparel, Footwear & Accessories
Second Prize
2018
NYF Advertising Awards
Avant-Garde / Innovative: Avant-Garde Discipline | Activation & Engagement
Second Prize
2018
NYF Advertising Awards
Avant-Garde / Innovative: Avant-Garde Discipline | Public Relations
Second Prize
2018
NYF Advertising Awards
Package & Product Design: Best Use of Medium | Special Editions & Promotional Packaging
Second Prize
2018
NYF Advertising Awards
Best Use of Media: Direct & Collateral | Product Launch
First Prize
2018
NYF Advertising Awards
Activation & Engagement: Products & Services | Transportation
Second Prize
2018
NYF Advertising Awards
Avant-Garde / Innovative: Avant-Garde Discipline | Design
Second Prize
2018
CLIO Awards
Partnerships & Collaborations
Silver
2018
The One Show
Cross-Platform | Innovation in Cross-Platform / Integrated Branding
Gold Pencil
2018
ADC Awards
Promotional Materials / Dimensional - Single
Silver Cube
2018
ADC Awards
Use of Social Media | Instagram | Campaign
Bronze Cube
2018
ADC Awards
Out of Home | Transit | Single
Bronze Cube
2018
ADC Awards
Product Design | Fashion, Jewelry and Accessories | Single
Bronze Cube
2018
ADC Awards
Promotional | Apparel | Single
Bronze Cube
2018
ADC Awards
Product Design | Fashion, Jewelry and Accessories | Single
Bronze Cube
2018
ADC Awards
Integrated | Integrated | Campaign
Silver Cube
專業評分
專業評分已截止
評論
評論
推薦評論
暫無評論哦，快來評論一下吧！
全部評論（0條）