《毒梟》（Narcos）是Netflix的原創(chuàng)劇集，該劇真實記錄了二十世紀八十年代哥倫比亞大毒梟Pablo Escobar 巴勃羅·埃斯科巴傳奇的一生。走私販出身的埃斯科巴，憑借著過人的機敏和兇殘的手段，建立起了超級毒品帝國——“麥德林集團”，在于警方、軍隊、政府的對抗中獲得一次又一次的勝利，成為了影響整個美洲的一代梟雄。
當一個推特粉絲指出《毒梟》幾乎相當于是免費的西班牙語課程，它給了我們一個思想推動節(jié)目的第2季，以Pablo Escobar巴勃羅·埃斯科巴為導師。廣告中的人物給了一個簡短的西班牙語課，教你在語法學校里學不到的短語。
項目信息
品牌/廣告主
Netflix
營銷機構(gòu)
Creative Agency 創(chuàng)意代理商
ALMA DDB
參與者
Will
159****8861_5656
獎項榮譽
2017
Cannes Lions
Media & Publications
Bronze
2017
Cannes Lions
PR | Content-led Engagement & Marketing
Gold
2017
Cannes Lions
Direct | Low Budget / High Impact Campaign
Bronze
2017
Cannes Lions
Promo And Activationu4e28Media & Publications
Silver
2017
Cannes Lions
Promo And Activationu4e28Launch / Re-launch
Silver
2017
Cannes Lions
Direct | Use of Social Platforms
Gold
2017
Cannes Lions
Media | Use of Branded Content created for Digital or Social Media
Silver
2017
LIA
Digital | Use of Social Media
Gold
2017
LIA
Social Influencers | Comedy
Bronze
2017
NYF Advertising Awards
Humor
Second Prize
2017
CLIO Awards
Social Media | Single Platform Campaign
Silver
2017
CLIO Awards
Direct | Social Media
Silver
2017
CLIO Awards
Film | Commercials (between thirty [30] seconds and sixty [60] seconds)
Gold
2017
CLIO Awards
Branded Content | Digital/Mobile
Gold
2017
The One Show
Social Media | Branded Social Post / Branded Social Campaign
Silver Pencil
2017
The One Show
Social Media | Social Engagement / Community Building
Silver Pencil
2017
The One Show
Film | Under 100K Budget
Silver Pencil
2017
The One Show
Online | Short Form
Bronze Pencil
2017
The One Show
Film | Online Films & Video / Short Form - Campaign
Silver Pencil
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