舉報(bào)
2017-06
文字：飛刀一笑
眾所周知，美國(guó)私人可以持有槍支，正是由于這一點(diǎn)，美國(guó)每年都有大量的槍擊案件。伊利諾伊州反對(duì)手槍暴力委員會(huì)（ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE）希望州政府和聯(lián)邦政府能夠?qū)Υ颂岣哒J(rèn)識(shí)。
創(chuàng)意者將可愛的泰迪熊和槍支結(jié)合到一起，將“泰迪槍”作為對(duì)缺乏槍支管理共識(shí)的諷刺性象征。當(dāng)玩具與暴力工具結(jié)合起來(lái)后，形成了巨大的不協(xié)調(diào)感，這種不協(xié)調(diào)感又引起了受眾的注意。
“泰迪槍”這個(gè)諷刺性的形象通過貼片廣告和記錄短片的形式在線播出，線下則通過極具煽動(dòng)性的展示裝置和街頭小報(bào)形式的海報(bào)引導(dǎo)觀看者前往網(wǎng)站。最終達(dá)到號(hào)召民眾對(duì)政客們施壓的目的。
http://www.ichv.org/ 官網(wǎng)
項(xiàng)目信息
品牌/廣告主
ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE
營(yíng)銷機(jī)構(gòu)
Creative Agency 創(chuàng)意代理商
FCB CHICAGO
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