朗仕尋城記：只為與你更近，不離不棄

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舉報(bào) 2017-08

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源自于紐約的LAB SERIES品牌，專注男士護(hù)膚30年，幫助每個(gè)人挖掘自己的型能量，讓每位朗仕打開(kāi)新世界大門(mén)，吸引更多目光。

LAB SERIES, originally from New York, has been focused on men's skin care for over 30 years, helping everyone find their potential of style, and become standout from a crowd.

朗仕尋城記：只為與你更近，不離不棄

從LAB SERIES朗仕天貓開(kāi)業(yè)到雙十一，ACTIVATION NODEPLUS一直以來(lái)致力于幫助品牌為消費(fèi)者不斷提出更高質(zhì)量、匹配生活需求的提案，與品牌合作攜手創(chuàng)造高端、優(yōu)雅的朗仕版圖。

All along the way from the TMALL establishment to Double 11 Day, ACTIVATION NODEPLUS has been committed to providing higher-quality plans for LAB SERIES to meet the demands of customers. Through the initiatives, the features of this brand seems to be emerging.

朗仕尋城記：只為與你更近，不離不棄

城市總在千變?nèi)f化中，無(wú)論哪座城，都伴隨著朗仕們前進(jìn)的步伐，矗立著自信姿態(tài)，為了探尋朗仕心中的魅力機(jī)密，八月，正值LAB SERIES朗仕天貓旗艦店周年慶典之際，ACTIVATION NODEPLUS再度與LAB SERIES合作，為大家?guī)?lái)了為期一個(gè)月的“朗仕尋城記“活動(dòng)。

The city is ever-changing, no matter where they are, LAB SERIES men keep moving forward, with a gesture of self-confidence, in order to further explore the charm of LAB SERIES codes. In August, for the one-year anniversary of LAB SERIES TMALL store, ACTIVATION NODEPLUS came up with a one-month online activity: LAB SERIES CITY SHOW.

朗仕尋城記：只為與你更近，不離不棄

受紐約這個(gè)大熔爐城市的啟發(fā)，LAB SERIES 始終秉持進(jìn)取的精神，讓一切皆有可能！

這樣的精神，讓品牌從紐約到北上廣，持續(xù)為各地從不止步的朗仕，在不同城市里獨(dú)步引領(lǐng)自己不凡的魅力。

Inspired by New York's melting pot culture, LAB SERIES always upholds the self-improvement attitude to realize “anything is possible”.

This spirit, has allowed the brand to travel from New York to the rest of the globe, and leads the LAB SERIES men from various places to find their own extraordinary charm.

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無(wú)論是處于哪里的朗仕，心中都有那么一座城，傾注著紐約曼哈頓積極進(jìn)取的DNA。ACTIVATION NODEPLUS抓住了LAB SERIES朗仕品牌精神，選擇了最具代表性的幾座城市：北京、上海、廣州、杭州、成都進(jìn)行探索。通過(guò)城市的概念，來(lái)體現(xiàn)LAB SERIES生活的不同面，體現(xiàn)朗仕人生。探索了每個(gè)城市的非凡故事與朗仕精神。

No matter where he is, there is a heart pouring with the ingrained DNA of dynamism, sophistication, and enterprising spirit, just like the spirit of Manhattan. ACTIVATION NODEPLUS seized the LAB SERIES brand essence and chose the most iconic cities for the exploration: Beijing, Shanghai, Guangzhou, Hangzhou, Chengdu. The multiple aspects of LAB SERIES lifestyle have been reflected through the different concepts of the cities and its relative extraordinary stories.

不管是『自造』的北京、『型能量』的上海、『先鋒』的廣州、『理想』的杭州還是『鮮活』的成都，每座城的故事都觸動(dòng)了朗仕們的記憶。

Whether he is the "self-made man" in Beijing, or the guy with "power of handsome" in Shanghai, the "pioneer" of Guangzhou, Hangzhou’s "the best is within reach” or even "enthusiastic & charismatic" Chengdu, the stories of each city touch the memories of the LAB SERIES men.

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同時(shí)LAB SERIES也邀請(qǐng)粉絲們說(shuō)出自己的心中之城，線上發(fā)起#朗仕尋城記#、#擇一座城，愛(ài)一個(gè)人#等話題互動(dòng)，將各個(gè)城市獨(dú)特的氣質(zhì)挖掘出來(lái)，見(jiàn)證了朗仕粉絲們關(guān)于一座城的獨(dú)家回憶，引發(fā)了廣泛參與。

LAB SERIES also invited fans to share their affinity towards the city of the heart story, with the online interaction #LAB SERIES CITY SHOW, #STAY IN A CITY FOR A BELOVED PERSON, the unique temperament of the city, witnessing the memories of the LAB SERIES men, and sparking widespread participation.

8月14日到8月18日，ACTIVATION NODEPLLUS又協(xié)助LAB SERIES將城市記憶與故事一起帶到了上海，于上海新天地舉辦了為期5天的朗仕巡城咖啡館快閃店，成功實(shí)現(xiàn)了咖啡與美膚的絕妙組合。

From August 14 - 18, ACTIVATION NODEPLLUS also assisted LAB SERIES to bring the story and memory of the city to Shanghai, and held a five-day pop up LAB SERIES CAFé in Shanghai Xintiandi, which provided a mixed indulgence of coffee and skincare.

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活動(dòng)現(xiàn)場(chǎng)精心布置一系列的互動(dòng)區(qū)域：朗仕明星照，手繪情書(shū)，LAB SERIES限量款城市明信片，VIP專場(chǎng)手沖咖啡教學(xué)… 讓各地參觀者在此親身感受朗仕風(fēng)格與產(chǎn)品，現(xiàn)場(chǎng)熱鬧非凡。

The pop up café is well decorated with a few interaction areas: LAB SERIES photo booth, hand painted love letters, LAB SERIES limited edition city postcards, and filter coffee workshop for VIPs, etc., allowing visitors to fully get a feel for the style and products of LAB SERIES.

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以“尋城記”為主題的LAB SERIES朗仕系列活動(dòng)，將朗仕所提倡的精英城市之風(fēng)，帶到了五大公認(rèn)的精英之城。同時(shí)也喚起了人們對(duì)男士護(hù)膚更為廣泛的關(guān)注。LAB SERIES此次與ACTIVATION NODEPLUS的品牌形象推廣合作，為朗仕完成了一次完美的線上線下整合營(yíng)銷。

LAB SERIES CITY SHOW brought the brand spirit over the five recognized elite cities in China, and also raised people's attention to the topic of men's skin care. This is another online to offline experience that ACTIVATION NODEPLUS crafted for the LAB SERIES.