攜手創(chuàng)意代理商 DentsuMB，可口可樂(lè)推出 ‘real magic’ 主題營(yíng)銷的又一部新作：
圣誕節(jié)來(lái)臨之際，一部 3 分鐘TVC里，小男孩用紙盒做出長(zhǎng)長(zhǎng)的奇幻煙囪，迎接圣誕老人投射的禮物，更在鄰里之間傳遞愛(ài)。
暖哭！
Coca Cola: Chimney
小男孩與媽媽搬進(jìn)新公寓，家里沒(méi)整好，鄰居奶奶還有點(diǎn)怪。
電視機(jī)里播放著圣誕老人從煙囪里投射禮物的畫面，可是家里并沒(méi)有煙囪，怎么辦？
小男孩望著媽媽的廢紙箱，“有了！”
一節(jié)一節(jié)徒手粘粘，煙囪居然越來(lái)越長(zhǎng)！
公寓樓里的全體住戶都來(lái)幫忙，紙煙囪穿越鄰里，橫跨整棟樓。
就連保安大哥都激情獻(xiàn)上最后一枚來(lái)自可口可樂(lè)的紙盒。
第二天清晨，禮物順著煙囪悄然而至，落在男孩家的窗口。
也有一份禮物，順著紙煙囪降落在了鄰居奶奶的窗口。
來(lái)吧，這個(gè)圣誕節(jié)，聚在一起，感受魔法，感受愛(ài)。
CREDITS
Coca-Cola: Real Magic at Christmas
Agency: dentsuMB UK
CCO: Simon Lloyd
Creative Director: Sarah Bamford
Creative Team: Joe Stamp, Tom Prendergast
Business Director: Tom Adamson
Senior Account Director: Jenna Livesey
Account Director: Raffi Churcher
Project Manager: Michelle Lemon
Agency Producer: Helen Powlette
Print Producer: Gemma Hose
Production Assistant: Callum Sharp
dentsuMB UK CEO: Gareth Collins
dentsu UK & EMEA CEO Creative: James Morris
dentsu Americas Chief Client Officer: Ida Rezvani
Production Company: Rogue
Director: Sam Brown
Producer: Polly Ruskin
EP: James Howland
Director of Photography: Ben Fordesman
Production Designer: Andy Kelly
Editor: Paul Hardcastle
Editorial House: Trim Editing
Post-production: Selected Works
Post Producer: Polly Kemp
Music Arranger: Chris White
Music Composer: Robert B Sherman, Richard M. Sherman
Music Supervisor & Producer: Sian Rogers
Music Supervisor: Joshua Gibbard
Production Assistant: Chris Christoforou
Music Company: SIREN
Recording Studio: Abbey Road, studio 1 with the London Metropolitan Orchestra
Engineer: Paul Golding
Audio post-production: Factory
Sound Engineer: Anthony Moore & James Utting
Producer: Deborah Whitfield
Post House: Selected Works
VFX 3D: Francois Roisin
VFX Supervisor: Wes
Animation: Hocus Pocus – Justin Lowings
Exec producer: Alex Fitzgerald
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