Donation Dollar
臨近國際慈善日,澳大利亞皇家鑄幣局(the Royal Australian Mint)發行了世界上第一枚“捐贈幣”,旨在用于慈善事業。
不同于以往的全金設計,此次硬幣的圓心處增添了一抹綠色,表面還有一層波紋狀的金色浮雕,象征著每一筆捐贈都能帶來積極的影響。
迄今為止,澳大利亞皇家鑄幣局已經鑄造了350萬枚,總產量將達到2500萬枚——相當于每個澳大利亞人都能擁有一枚。如果他們堅持每月捐出一元,那么10年內將可以為慈善機構額外籌集30億元。
該活動受到了廣大民眾的支持,他們紛紛在社交媒體發聲,表示會積極參與。
對此,澳大利亞皇家鑄幣廠營銷、銷售和創新執行總經理馬克卡特賴特也表示:希望每一枚“捐贈幣”都可以提醒我們,其實我們是有能力幫助那些處在困境中的人,而且這種捐贈行為本身也將對我們每個人的生活產生深遠影響。
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