2023上海國際廣告獎頒獎典禮圓滿落幕！

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舉報 2023-08-15

掃描,分享朋友圈

8月11日，2023上海國際廣告獎于上海市普陀區環球港凱悅酒店舉行頒獎盛典，共誕生325個等級獎項，包含1個全場大獎、28個金獎、92個銀獎、204個銅獎。

On August 11, the award ceremony of SHIAF Awards 2023 was held at Hyatt Regency Shanghai Global Harbor, Putuo District, Shanghai, P. R. China. A total of 325 awards were presented, including 1 Grand Prix, 28 gold awards, 92 silver awards and 204 bronze awards.

破圈·連接世界
Breakout? Connect the World

2023上海國際廣告獎面向全球國家和地區征集優秀的案例，和更多的企業、品牌、代理公司進行對話。除以往長期參賽的英國企業外，今年，來自泰國、新加坡、韓國的企業參賽熱情高漲，成為新晉海外參賽大戶；組委會也有幸邀請到來自英國、阿根廷、泰國、馬來西亞、韓國等來自不同國家的行業精英參與終審評審工作， SHIAF Awards 也將繼續朝著成為世界級獎項這一目標前行。

SHIAF Awards 2023 collects excellent cases from an even wider range of countries and regions, and develops dialogues with more enterprises, brands, and agencies. In addition to the British companies that have participated in the competition for years in the past, companies from Thailand, Singapore and South Korea had become new and major overseas competitors this year. The Organizing Committee had also invited industry elites from the United Kingdom, Argentina, Thailand, Malaysia, South Korea, and other great creative power countries to participate in the final review. SHIAF Awards will continue to work towards its goal of becoming a world-class award.

碰撞·激烈角逐
Collision? Fierce Competition

2023年上海國際廣告獎共吸引503家公司參與，征集到1793件海內外廣告創意作品，品牌自主報名企業數量較去年增長100%，創歷史新高。歷經為時4個月的招賽及評審階段、112位云評委與71位終審評委兩輪專業、嚴格的評審把控，誕生最終等級獎項。祝賀從近1800件作品的激烈角逐中脫穎而出的公司企業，我們也共同期待廣告行業未來的無限可能！

SHIAF Awards 2023 attracted 503 companies, and received 1,793 advertising creativity entries at home and abroad. The number of companies from brand independent registration increased by 100% over 2022, reaching a record high. It took four months to collect and review the entries. And finally, awards were selected after two rounds of professional and strict reviews by 112 cloud judges and 71 final judges. We would like to deliver our congratulations to companies that stood out from the fierce competition of nearly 1,800 entries. We are also looking forward to the endless possibilities of the advertising industry in the future!

洞察·行業趨勢
Insight? Industry Trends

今年意見領袖營銷、IP營銷、微視頻創意廣告（系列）表現突出，成為新興熱門TOP3賽道，進一步預示著在社會秩序恢復正常后，逐步恢復和提速的賽道逐漸成為行業新的增長點與發展機會。同時，零售、金融服務類、非盈利/慈善類、汽車、其他快消品類獲獎作品數量及質量較去年取得較大突破，活躍度較高，這或將成為有較大增長空間的行業類別。

In 2023, Key Opinion Leader Marketing, IP Marketing, and Micro Video Creative Advertising (Series) outperformed, becoming the emerging TOP3 hot tracks, further indicating that after the social order is restored to normal, the track that gradually recovers and accelerates has gradually become a new growth point and development opportunity for the industry. Moreover, the number and quality of award-winning works in retail, financial services, non-profit/charity, automobile, and other FMCG categories made great breakthroughs compared with 2022, and showed higher degree of activity, which may become the industry categories with greater room for growth.