從中國走向世界：Monks摩課士中國成立出海營銷業務部門

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舉報 2024-12-18

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摩課士，Monks，出海，行業動態

我們興奮地宣布，Monks摩課士中國成立全新出海營銷業務部門 —— Chuhai Monks！出海Monks將致力與中國本地品牌合作，整合利用Monks摩課士全球33個辦公室的資源，通過中國130多名Monks摩課士團隊成員的直接服務，賦能本土品牌客戶，進一步推動本土品牌全球海外業務的持續性增長。

Monks, global, purely digital, data-driven, unitary operating brand of S4Capital plc., is proud to announce the launch of its new outbound marketing division, a.k.a Chuhai Monks, dedicated to helping Chinese brands succeed on the global stage. With a network spanning 33 global offices and a team of over 130 Monks based in China, Monks China is uniquely positioned to unlock growth for Chinese brands worldwide.

“在過去幾年間，我們有幸為眾多國內一流品牌提供出海營銷服務，其中包括SHEIN、阿里巴巴、realme、榮耀、OPPO、華為、小米、吉利、Sojos和美的等品牌?！?Monks摩課士大中華區董事總經理Rogier Bikker表示， “全新出海Monks團隊的建立，將我們的優勢資源針對性地整合到該團隊，充分利用Monks摩課士全球網絡的豐富經驗、資源和人才儲備，為中國品牌出海持續賦能?！?br/>

“Over the past few years, we’ve been steadily building our outbound capabilities, working with leading Chinese brands such as SHEIN, Alibaba, Realme, Honor, OPPO, Huawei, Xiaomi, Geely, Sojos, and Midea,” says Rogier Bikker, Managing Director of Monks Greater China. “The creation of Chuhai Monks brings these efforts under one dedicated banner, enabling us to provide Chinese brands with unparalleled expertise, resources, and talent—both in China and across our global teams.”

摩課士，Monks，出海，行業動態

出海Monks團隊，由策略、創意、AI內容工作室、社交媒體和媒介等多個團隊的精英力量共同組成。該部門致力于滿足中國品牌在全球市場的擴張需求，專注于品牌建設、短視頻內容制作和媒體傳播。借助Monks摩課士位于上海松江的AI內容工作室，以及與TikTok、Google和Meta的戰略合作伙伴關系，出海營銷業務部門專注于以“中國速度和中國效率”來位客戶打造優質短視頻內容，力求與全球觀眾產生深刻共鳴。

Chuhai Monks brings together a powerhouse team spanning strategy, creative, studio, social, and media capabilities. The division is focused on meeting the unique needs of Chinese brands in international markets, with a particular emphasis on branding, social short video content production and media. Leveraging our AI Content Studios in Songjiang, Shanghai, and strategic partnerships with TikTok, Google, and Meta, Chuhai Monks specialize in creating high-quality short video content at what we proudly call “China speed and cost”—tailored to resonate with global audiences.

摩課士，Monks，出海，行業動態

“在我們松江的AI工作室，我們立足中國，依托我們的全球網絡，為中國品牌出海全球化，更多、更快、更經濟、更多的適合當地社交媒體的短視頻內容。在這一點上，遙遙領先于競爭對手！”Monks摩課士中國工作室負責人AG Gu自豪地說道。

“In our AI Content Studios in Songjiang, we’re leading the way in producing social short videos for global audiences—better, faster, and more cost-effectively than any competitor,” says AG Gu, Studio Lead at Monks China.

摩課士，Monks，出海，行業動態

中國品牌出海既是挑戰重重的旅程，也是蘊藏無限商機的廣闊天地。“每一個走向全球的中國品牌找到合適的市場策略都需要經過深思熟慮、精心考量的定位?！?Monks摩課士中國首席制片人Ella Guo表示，“然而，成功的關鍵在于如何根據海外市場的真實用戶需求和文化土壤構建和重塑品牌形象，并真正打動海外市場的消費者。在Monks摩課士，我們致力于支持勇敢且創新的中國品牌，與其并肩，一同走向國際市場?！?nbsp;

Expanding globally presents complex challenges, but it also offers immense opportunities for bold, innovative brands. “Finding the right strategy for each Chinese brand entering overseas markets requires thoughtful navigation,” explains Ella Guo, Lead Producer at Monks China.” The key is to build and adapt brands that genuinely resonate with local consumers. At Monks, we’re committed to supporting Chinese brands in achieving this and growing alongside them as they succeed internationally.”

Monks摩課士的媒介服務主要涵蓋平臺代理、全域媒體平臺代投放、媒介咨詢業務。核心代理平臺包括Google Marketing Platform、亞馬遜DSP、The Trade Desk等。平臺代投放以媒介策略為核心，覆蓋Google Ads, Meta, Tiktok等核心主流平臺的全案服務。媒介咨詢業務旨在幫助出海企業更好地審視線上媒介采買效率，以品牌為出發點更好地優化媒介流程。

Monks media services include three pillars: Media Activation, Managed Media and Media Advisory. Monks represent global media platforms such as Google Marketing Platform, Amazon DSP, The Trade Desk and more, to help Brands get licenses or managed services focusing on the platforms. The Managed Media service focuses on media strategy, offering comprehensive media buy as a whole for mainstream platforms such as Google Ads, Meta, TikTok, etc. Media Advisory aims to help Brands better assess the efficiency of online media buying, optimizing media processes with a brand-centric approach.

Monks摩課士全新海外營銷業務部門的建立，體現了 Monks摩課士中國賦能本土品牌的使命，讓更多具有雄心壯志的中國品牌，能夠以更卓越的專業性、敏捷度和創造力在全球市場中保持領先，蓬勃發展！

Chuhai Monks embodies Monks’ mission to empower Chinese brands with the expertise, agility, and creativity they need to thrive in global markets. We look forward to partnering with ambitious brands ready to make their mark on the world stage.

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