CDSS為唐氏綜合癥患者申請成為瀕危保護對象，以引起人們關注

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舉報 2019-03

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Endangered Syndrome Case Study

隨著醫療水平的進步，唐氏綜合癥篩查越來越嚴格，所以近幾年來這種病的患病率降到極低的概率。與此同時，因為概率低而被人忽視的現象時有發生，尤其在住房保障、教育學習上的支持缺乏，那些作為弱勢群體的極少數唐氏綜合癥患者被忽視，缺乏人們的關心和愛護。

于是，加拿大唐氏綜合癥協會（ CDSS，Canadian Down Syndrome Society ）向國際自然保護聯盟（IUCN，the International Union for the Conservation of Nature ）為唐氏綜合癥患者申請“瀕危”保護名錄，把他們作為瀕危保護對象保護起來，以喚起人們對這個群體的關注。為配合此次申請，CDSS推出了一支由唐氏綜合癥患者扮演瀕危動物的視頻《Endangered Syndrome》。

唐氏綜合癥患者分別扮演海龜、獅子、犀牛和大熊貓等瀕危保護動物，把唐氏綜合癥患者比作像瀕危保護動物一樣的珍稀程度，以喚起人們的保護和關愛意識。

他們申請成為該保護名錄中第一個瀕危保護的人類（之前的都是動物）。

另外，CDSS還提出了一項支持唐氏綜合癥加入IUCN紅色名錄的請愿書，并制作了一個網站，支持的人可以訪問 EndangeredSyndrome.com ，簽署請愿書表明支持的立場。

Client: Canadian Down Syndrome Society
Chair: Laura LaChance
Vice Chair: Ed Casagrande
Marketing & Communications Manager: Kristen Halpern
Governance Committee: Stewart Moffatt
Board Member: Ben Tarr
Creative Agency: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna & Jeff Hilts
Group Creative Director: Andrew MacPhee
Sr. Art Director: Michael Morelli
Sr. Copywriter: Marty Hoefkes
Art Director: Cody Sabatine
Copywriter: Joseph Vernuccio
VP, Managing Director: Tracy Little
VP, Managing Director: Tim Welsh
Group Account Director: Ravi Singh
Account Supervisor: Olivia Selbie
Account Executive: Alex Kreinces
Agency Producer: Katherine Forester
Director of Project Management: Shandi Horovitch
Project Manager: Elizabeth Lane
Chief Strategy Officer: Shelley Brown
Planning Director: Eryn LeMesurier
Research: Paul Gareau, Kantar Millward Brown
PR: Shannon Stephaniuk, Glossy
Lawyer: Adam Chamberlain, Environmental Law
Articling Student: Chris Hummel
Production Company: Radar
Director: Scott Drucker
Producer: Katherine Forester
Line Producer: Sarah Kravetz
Director of Photography: Scott Drucker & Chet Tilokani
Camera Operator: Scott Drucker & Chet Tilokani
Editing House: Saints Editorial
Editor: Michael Ofori-Attah and Jason Grebski
Transfer Facility: The Vanity
Colourist: Andrew Exworth
Online Facility: The Vanity
Music House: Silent Joe
Music Track Director: Jody Colero
Engineer: John Hurlbut
Composer: Benjamin Pinkerton
Animation: Michael Medeiros
Costume Design: Lea Krpan & Nikola Milic
Website design: Happiness Saigon
Media Agency: UM Canada