今年4月份，澳大利亞有線電視臺Foxtel攜手《權力的游戲》，創建了一個線下主題公園，供游客們繼續回味《權力的游戲》當中的情節。
在這個主題公園，你能找到許多在《權力的游戲》當中死去的角色的墓碑，讓到此的游客會十分有代入感。
項目信息
品牌/廣告主
Foxtel
營銷機構
Production House 制作公司
Revolver/Will O'Rourke 悉尼
參與者
獎項榮譽
2020
D&AD Awards
Experiential | Out of Home
Graphite Pencil
2020
D&AD Awards
Art Direction | Art Direction for Outdoor Advertising
Graphite Pencil
2020
D&AD Awards
Media | Use of Events & Stunts
Graphite Pencil
2020
The One Show
Experiential & Immersive | Craft | Art Direction
Gold Pencil
2020
The One Show
Experiential & Immersive | Brand Installations
Gold Pencil
2020
The One Show
Direct Marketing | Non-traditional & Guerrilla Marketing
Merit
2020
The One Show
Out of Home | Experiential & Immersive
Gold Pencil
2020
AWARD Awards
Design | Spacial Design | Installation Design
Silver
2020
AWARD Awards
Advertising | Experiential | Installations
Silver
2020
AWARD Awards
Craft | Production Design | Experiential
Gold
2020
AWARD Awards
Craft | Direction | Events and Experiences
Gold
2020
AWARD Awards
Advertising | Press & Outdoor | Ambient & Special Build
Gold
2020
AWARD Awards
Advertising | PR & Promotion | Best Use of Events and Stunts
Gold
2020
AWARD Awards
Media | Channels | Use of Events and Stunts
Gold
2020
AWARD Awards
Craft | Art Direction | Experiential Art Direction
Gold
2019
Cannes Lions
Industry Craft | Outdoor
Gold
2019
AD STARS
PR | Product & Service | Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
Silver
2019
AD STARS
Outdoor | Ambient (Non standard and Free-format outdoor advertising) | Special Build
Gold
2019
AD STARS
Outdoor | Outdoor Craft | Art Direction
Gold
2019
AD STARS
PR | Practices & Specialism | Events & Experiential (PR campaign that use an event or stunt)
Gold
2019
AD STARS
Media | Use of Media | Use of ambient media
Crystal
2019
AD STARS
Direct | Use of Direct Marketing | Ambient media (e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction)
Bronze
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