在美國，槍機(jī)案件層出不窮，伊利諾伊州反對手槍暴力委員會（ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE）為了讓大家更清楚地了解歷年來槍擊案件，制作了一本《槍支暴力歷史書》。
The Gun Violence History Book
在視頻的開始，回顧了那些已近記錄在案的各種與槍支犯罪有關(guān)的歷史事件。
這本書，做了歷史本應(yīng)該做到的事情——阻止子彈。
在子彈卡住的那一頁，已經(jīng)超過了這本書的853頁，并且赫然寫著一句話“子彈雖然被阻止住了，但是歷史還是再被重復(fù)書寫?！币晾Z伊州反對手槍暴力委員會（ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE）呼吁大家，不要重蹈覆轍。
The Gun Violence History Book Case Study
Creative Agency : FCB Chicago
Production Company : Lord & Thomas, The Mill - Chicago
CCO : Liz Taylor
ECD : Sam Luchini, John Bleeden
VP Creative Director - Art Director : Bruno Mazzotti
VP Creative Director - Copywriter : Dean Paradise
Senior Copywriter : Ricardo Santos Salgado
Senior Art Director : Rodolfo Fernandes
Producer : Domenic Caruso
Head of Design : Kevin Grady
項目信息
品牌/廣告主
Illinois Council Against Handgun Violence 伊利諾伊州反對手槍暴力委員會
營銷機(jī)構(gòu)
Creative Agency 創(chuàng)意代理商
FCB 博達(dá)大橋 芝加哥
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