作為英國最大的連鎖百貨公司，John Lewis 深受英國人的喜愛，原因是在這里人們能找到“家”的感覺。從 2007 年開始， John Lewis 每年都會推出圣誕廣告，憑借著獨特的創(chuàng)意、精良的制作以及完美的配樂，已成為圣誕節(jié)前一道暖心的開胃菜。
John Lewis 的 2018 年圣誕廣告已新鮮出爐。今年的主題是 "The Boy and The Piano"，特別請來英國國寶級歌手艾爾頓·約翰 Elton John 出演。他從 3 歲時開始彈鋼琴，并在母親的支持幫助下開始了自己的流行音樂生涯。廣告正是以 Elton John 的童年經(jīng)歷為背景，用倒序的手法再現(xiàn)了他的真實故事：
圣誕的夜晚，當71 歲的艾爾頓·約翰爵士獨自坐在鋼琴前，他又會回想起什么？
影片仿若時光倒流，通過一幕幕的演奏場景不停切換。萬眾矚目的舞臺中央、座無虛席的露天廣場、靜謐的空中客廳、熱鬧的酒吧、演出前精心裝扮的化妝室、兒時校園音樂會上的演奏……從71歲一直倒回到艾爾頓·約翰的童年時光。
鏡頭最后回到那個圣誕節(jié)的清晨，以母親送出一架改變他人生的圣誕禮物——鋼琴收尾。正如 slogan 所寫 "some gifts are more than just a gift"，有些禮物從來都不止于它本身的價值。
Sound Design & Mix: Factory
Advertising Agency: adam&eve DDB
Production Company: Academy Films
項目信息
品牌/廣告主
John Lewis
營銷機構(gòu)
Creative Agency 創(chuàng)意代理商
adam&eveDDB 倫敦
參與者
獎項榮譽
2019
Cannes Lions
Film Craft | Use of Licensed / Adapted Music
Bronze
2019
Cannes Lions
Film | Retail
Bronze
2019
Cannes Lions
Film Craft | Visual Effects
Silver
2019
Cannes Lions
Entertainment | Excellence in Partnerships with Talent
Silver
2019
Cannes Lions
Film | Retail
Gold
2019
Cannes Lions
Film Craft | Casting
Bronze
2019
Cannes Lions
Entertainment | Talent: Film, Series & Audio
Silver
2019
Cannes Lions
Film Craft | Direction
Silver
2019
D&AD Awards
Sound Design & Use of Music | Sound Design
Graphite Pencil
2019
D&AD Awards
Sound Design & Use of Music | Existing Music
Graphite Pencil
2019
D&AD Awards
Direction | Cinema Commercials
Graphite Pencil
2019
D&AD Awards
Production Design | Cinema Commercials
Graphite Pencil
2019
LIA
Production & Post-Production | CGI Animation
Gold
2019
LIA
Music & Sound | Music Adaptation - Song
Bronze
2019
LIA
Production & Post-Production | Visual Effects
Gold
2019
LIA
TV/Cinema/Online Film | Retail
Gold
2019
CLIO Awards
Film Technique | Editing
Bronze
2019
CLIO Awards
Film Technique | Visual Effects
Silver
2019
CLIO Awards
Film Technique | Cinematography
Silver
2019
CLIO Awards
Film Technique (Music - Licensed) | Music - Licensed
Gold
2019
CLIO Awards
Branded Entertainment | Film - Scripted
Silver
2019
CLIO Awards
Film Technique | Direction
Silver
2019
CLIO Awards
Film | 61 Seconds to Five Minutes
Bronze
2019
CLIO Awards
Branded Entertainment | Music
Shortlist
2019
The One Show
Moving Image Craft | Craft - Direction | Single
Silver Pencil
2019
The One Show
Moving Image Craft | Craft - Cinematography | Single
Bronze Pencil
2019
ADC Awards
Advertising | Craft in Video | Special Effects - Single
Gold Cube
2019
ADC Awards
Motion / Film Craft | Innovation | Motion / Film Craft
Silver Cube
2019
ADC Awards
Motion / Film Craft | Craft in Motion / Film | Special Effects - Single or Series
Gold Cube
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