Carsales AutoAds
Carsales推出了一個新的系列廣告，它為其網(wǎng)站上銷售的每一輛汽車都制作了廣告，旨在每位私人賣家都能體驗到汽車廣告的性感與奢華。
為了更好地實現(xiàn)這個想法，CHE Proximity與屢獲殊榮的喜劇導演Tony Rogers、演員Kai Smythe合作，運用了數(shù)百個場景并制成千上萬支剪輯視頻。
拍攝的視頻與賣家的汽車照片結合在一起，通過一種特殊的算法，自動提取賣家的名字、車型、價格和里程表。
這個第一個針對澳大利亞汽車的活動，它產(chǎn)出了1.2萬億個獨特的汽車廣告，并且不會有兩個相同的。
汽車和消費者的細節(jié)在每個廣告上都是獨一無二的，此外利用這個算法可以重新排列素材和腳本，還可以使用不同的線條和視覺效果。
Tony Rogers和他團隊的動態(tài)腳本有數(shù)千條獨特的線條和細微差別，技術、數(shù)據(jù)、設計和制作團隊與智能技術結合在一起。
在Carsales上列出他們的汽車之后，每個賣家都會收到5個不同主題的40秒廣告，賣家要對這些廣告進行挑選并在社交頁面上發(fā)布。
Carsales的CMO表示，這次活動表明該品牌致力于幫助澳大利亞人自信而輕松地銷售他們的汽車。
AutoAds的創(chuàng)建是所有參與者的真正合作。
汽車廣告
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項目信息
品牌/廣告主
carsales.com.au
營銷機構
Creative Agency 創(chuàng)意代理商
CHE Proximity 墨爾本
參與者
獎項榮譽
2019
The One Show
Interactive & Online | Websites | Utility
Bronze Pencil
2019
AWARD Awards
Digital | Digital?Campaign?|?Business?to?Consumer
Bronze
2019
AWARD Awards
Integrated Campaign
Silver
2019
AWARD Awards
Branded Entertainment & Content | Entertainment?|?Online,?Campaign/Series
Silver
2019
AWARD Awards
Direct Marketing | Digital?Direct?Response,?Campaign
Gold
2019
AWARD Awards
Best in Show
2019
AWARD Awards
Direct Marketing | Alternative?Media,?Campaign
Gold
2019
AWARD Awards
Branded Entertainment & Content | Co-creation?/?User?Generated?Content
Gold
2019
AWARD Awards
Film & Video | Television?Commercial,?Campaign.?Any?Length
Silver
2019
AWARD Awards
Craft in Advertising | Digital?|?Digital?Utilities?and?Tools
Silver
2019
AWARD Awards
Digital | Social?Media?|?Online?Film,?Campaign
Bronze
2019
ADFEST
Direct Lotus | Co-Created & User Generated Content
Grande of Lotus
2019
ADFEST
Media Lotus | Best Use of Digital
Gold Lotus
2019
ADFEST
Direct Lotus | Best Use of Film & Audio
Gold Lotus
2019
ADFEST
Direct Lotus | Best Use of Online
Gold Lotus
2019
ADFEST
Interactive Lotus | Best Use Of Technology | Use Of Data
Finalist
2018
Cannes Lions
Media | Use of Digital Platforms
Bronze
2018
Cannes Lions
Direct | Automotive
Silver
2018
CLIO Awards
Branded Content | Digital/Mobile
Silver
2018
CLIO Awards
Direct | Digital/Mobile
Gold
2018
CLIO Awards
Integrated Campaign | Product/Service
Shortlist
2018
CLIO Awards
Innovation | Medium Innovation
Shortlist
2018
CLIO Awards
Direct | Film
Gold
2018
CLIO Awards
Direct | Social Media
Gold
2018
Spikes Asia
Digital | Automotive
Gold Spike
2018
Spikes Asia
Digital Craft | Rich Media
Shortlist
2018
Spikes Asia
Digital | Social Business & Commerce
Bronze Spike
2018
Spikes Asia
Brand Experience & Activation | Automotive
Bronze Spike
2018
Spikes Asia
Digital | Social Video
Bronze Spike
2018
Spikes Asia
Film | Use of Film
Silver Spike
2018
Spikes Asia
Direct | Use of Digital Platforms
Bronze Spike
2018
Spikes Asia
Direct | Integrated Campaign Led by Direct
Shortlist
2018
Spikes Asia
Digital Craft | Data Storytelling
Bronze Spike
2018
Spikes Asia
Direct | Automotive
Silver Spike
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