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麥當勞為慶祝婦女節,把標志“M”變成了“W”!

舉報 2018-03

為了慶祝國際婦女節的到來,位于美國加州林伍德市的這家麥當勞在當地時間 3 月 7 日率先完成了這次創舉——將麥當勞標志性的 Logo “ M ”顛倒過來變成了“ W ”,恰好是婦女“ Women ”這個單詞的首字母。

麥當勞為慶祝婦女節,把標志“M”變成了“W”!

麥當勞為慶祝婦女節,把標志“M”變成了“W”!

麥當勞表示,在美國 62% 的員工和 60% 的經理是女性,此舉是“為了慶祝女性無處不在,這還是我們品牌歷史上第一次。在國際婦女節,我們翻轉標志性的金拱門,是為了紀念全世界女性的非凡成就。” 

麥當勞加拿大公司在發給 Global News 的電子郵件中稱,女性在該公司員工中的比例超過 50% ,幾乎占到高級領導職位的一半。郵件還稱,雖然翻轉標牌不在加拿大,但女性仍然因其對公司的“非凡貢獻”而獲得認可。

麥當勞為慶祝婦女節,把標志“M”變成了“W”!

麥當勞為慶祝婦女節,把標志“M”變成了“W”!

麥當勞為慶祝婦女節,把標志“M”變成了“W”!

麥當勞為慶祝婦女節,把標志“M”變成了“W”!

下圖是昨天麥當勞的推特主頁,麥當勞官方還發布了一則慶賀聲明,并驕傲地表示在全美的麥當勞餐廳中,平均每 10 個餐廳經理就有 6 個是女性,以此顯示麥當勞長久以來對職場女性的大力支持。

金拱門倒了?麥當勞為慶婦女節把標志“M”變成了“W”

不僅是門前的這塊立柱廣告牌,這家店從店面招牌到員工服裝,甚至是產品包裝,都采用了這個倒立的金拱門標志,用實際行動表達了對全球女性的敬意。

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