來源：之外創意
在英國，每周有84位男性自殺
這一驚人的數字
成為Adam&Eve的創意來源
他們為公益活動
The Campaign Against Living Miserably (CALM)
做了84座逼真的人形雕塑，放在英國電視臺itv樓頂
每一個雕塑人物，都代表一段真實的自殺經歷
雕塑由美國藝術家Mark Jenkins制作
在活動官網上
也可以同步瀏覽這84個人的故事
在另一條視頻中
這些故事通過自殺者親屬講出
提醒人們還需要關注
自殺給家庭帶來的影響
引發關注只是第一步
整個campaign還通過官網募捐
為那些有嚴重精神困擾的英國男性
以及自殺人群的親屬
提供自助式治療
雖然總是看起來很炸
但創意不是表演
每一個優秀的創意都嘗試在解決問題
謹記。共勉
項目信息
品牌/廣告主
CALM
營銷機構
Creative Agency 創意代理商
adam&eveDDB 倫敦
參與者
獎項榮譽
2019
Cannes Lions
Creative Strategy | Not-for-profit / Charity / Government
Bronze
2019
Cannes Lions
Creative Effectiveness | Creative Effectiveness for Charity/Non- profit
Silver
2019
D&AD Awards
Media | Use of Press & Outdoor
Graphite Pencil
2019
D&AD Awards
Direct | Direct Response/Ambient
Graphite Pencil
2019
D&AD Awards
Experiential | Public Environments
Yellow Pencil
2019
D&AD Awards
PR | Use of Events and Stunts
Graphite Pencil
2019
D&AD Awards
Press & Outdoor | Free Format Poster Advertising
Yellow Pencil
2019
D&AD Awards
Experiential | Out-of-Home
Graphite Pencil
2019
The One Show
Design | Data Visualization | Static or Dynamic
Gold Pencil
2019
The One Show
Health, Wellness & Pharma | Experiential / Immersive | Events
Gold Pencil
2019
The One Show
Creative Effectiveness
Gold Pencil
2019
The One Show
Public relations | Innovation in Public Relations
Bronze Pencil
2019
The One Show
Health, Wellness & Pharma | Public Relations
Gold Pencil
2019
The One Show
Experiential & Immersive | Spaces & Immersive | Brand Installations
Silver Pencil
2019
The One Show
Creative Use Of Data | Creative Use of Data | Data Visualization
Bronze Pencil
2019
The One Show
Design | Experiential / Environmental | Out of Home - Single
Gold Pencil
2019
The One Show
Public Relations | Events & Experiential
Gold Pencil
2019
The One Show
Creative Effectiveness | Single Country or Region
Gold Pencil
2019
The One Show
Print & Outdoor | Out-of-Home | Experiential & Installations - Single
Silver Pencil
2018
Cannes Lions
Sustainable Development Goals | Good Health and Well-being
Silver
2018
Cannes Lions
Media | Use of Ambient Media: Large Scale
Gold
2018
Cannes Lions
PR | Use of Events & Stunts
Silver
2018
Cannes Lions
PR | Single Country Campaign
Silver
2018
Cannes Lions
Design | Data Visualisation
Silver
2018
Cannes Lions
Health & Wellness | Non-profit / Foundation-led Education & Awareness | PR
Gold
2018
Cannes Lions
PR | Not-for-profit / Charity
Bronze
2018
CLIO Awards
Out of Home | Other
Gold
2018
CLIO Awards
Innovation | Medium Innovation
Shortlist
2018
CLIO Awards
Events/Experiential | Guerrilla
Gold
2018
CLIO Awards
Public Relations | Cause Related
Silver
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