來源：之外創(chuàng)意
在英國，每周有84位男性自殺
這一驚人的數(shù)字
成為Adam&Eve的創(chuàng)意來源
他們?yōu)楣婊顒?/p>
The Campaign Against Living Miserably (CALM)
做了84座逼真的人形雕塑，放在英國電視臺itv樓頂
每一個(gè)雕塑人物，都代表一段真實(shí)的自殺經(jīng)歷
雕塑由美國藝術(shù)家Mark Jenkins制作
在活動官網(wǎng)上
也可以同步瀏覽這84個(gè)人的故事
在另一條視頻中
這些故事通過自殺者親屬講出
提醒人們還需要關(guān)注
自殺給家庭帶來的影響
引發(fā)關(guān)注只是第一步
整個(gè)campaign還通過官網(wǎng)募捐
為那些有嚴(yán)重精神困擾的英國男性
以及自殺人群的親屬
提供自助式治療
雖然總是看起來很炸
但創(chuàng)意不是表演
每一個(gè)優(yōu)秀的創(chuàng)意都嘗試在解決問題
謹(jǐn)記。共勉
項(xiàng)目信息
品牌/廣告主
CALM
營銷機(jī)構(gòu)
Creative Agency 創(chuàng)意代理商
adam&eveDDB 倫敦
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2019
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2019
D&AD Awards
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Graphite Pencil
2019
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2019
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2019
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2019
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2019
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2019
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2019
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2019
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2019
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2019
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2018
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2018
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2018
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2018
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2018
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2018
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2018
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2018
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2018
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