由日本鐵路運(yùn)營的火車線路遍及全國，成為了國家公共交通基礎(chǔ)設(shè)施中不可或缺的部分，它讓民眾生活變得更加便捷，也助力社會快速發(fā)展。正因這種普遍與日常，以至于很多民眾認(rèn)為它的存在是理所當(dāng)然的，反而嚴(yán)重忽略了鐵路背后的故事以及意義。同時，據(jù)調(diào)查僅有6%的日本人游訪過全國47個都道府縣。
為了重新鏈接鐵路與民眾之間的情感，鼓勵他們出行，欣賞本土的風(fēng)景名勝，JR集團(tuán)在150周年之際，攜手創(chuàng)意公司Dentsu Inc, Tokyo.（東京電通株式會社）推出一項(xiàng)宣傳活動——Train Trip（火車旅行）。首先，它深究每一個火車站臺的歷史故事，并利用日本傳統(tǒng)雕版印刷工藝，將它們設(shè)計(jì)成風(fēng)格不一、獨(dú)一無二的郵票。郵票設(shè)計(jì)也很有講究，僅僅運(yùn)用6種色彩，整體主打簡約明了。
其次，同步推出一個手機(jī)小程序，民眾在乘坐鐵路的過程中，每經(jīng)過一站，即可手動在小程序上收集一枚精致的站點(diǎn)郵票，坐得越多，收集就越多，讓上班通勤亦或旅程瞬間變得更加有趣與浪漫，也能在無意間了解更多的鐵路故事，并促進(jìn)日本社會經(jīng)濟(jì)的發(fā)展。
后續(xù)為了擴(kuò)大影響力，JR集團(tuán)還根據(jù)郵票制作了系列周邊，比如海報、集郵手冊、貼紙，背包、杯套等等，方便國內(nèi)外游客使用與收藏。
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