對于美國的白人父母來說，和孩子進行一場認真的對話，可能就是要討論“鳥類（birds）”和“豆類（beans）”之間的區別，但對于黑人父母來說，卻完全不同，這是許多白人家庭所不知道的——“一場對話”意味著， 要和孩子討論他們長大的過程中所將要面臨的來自社會的威脅和危險，而黑人小孩應該怎么去克服這些偏見，不被美國的警察盯上。
BBDO制作這部公益宣傳片的目的，就是為了讓美國公民們意識到這一點，黑人們正在面臨和幾十年前同樣嚴峻的種族歧視問題，這些關上門來進行的“一場對話”，需要被公開和意識到。美國社會也應該對此有所反應。每個孩子，都應該被平等對待。
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