承認(rèn)錯誤是一個品牌建立信任的最快途徑。所以，我們創(chuàng)造了一個“意外”的錯誤，在一封電子郵件中的我們的實習(xí)生提姆，發(fā)到一些750萬成員提供一片10億（而不是100萬）點。經(jīng)過24個小時的頭條新聞和評論的爆炸，我們尊重提姆的錯誤（像所有值得信賴的品牌一樣），讓澳大利亞利用我們。人們通過的銀行獎勵點數(shù)越多，他們在10億分中所占的份額就越大。
隨之而來的后果被記錄在一個40部分的迷你系列，它的目的是發(fā)揮在線上的每一個設(shè)備，平臺和屏幕，無論我們的觀眾在5月瀏覽。但與你收看的大多數(shù)電視劇不同的是，這一系列的內(nèi)容發(fā)現(xiàn)了你，知道你已經(jīng)看到了什么，并在你下次在線時提供了相關(guān)的劇集。
項目信息
品牌/廣告主
Velocity Frequent Flyer
營銷機構(gòu)
Creative Agency 創(chuàng)意代理商
CHE Proximity 澳大利亞
參與者
獎項榮譽
2018
Cannes Lions
Media | Use of Branded Content created for Digital or Social
Bronze
2018
ADC Awards
Craft in Online | Mobile | Content Strategy | Campaign
Silver Cube
2018
ADC Awards
Integrated | Integrated | Campaign
Bronze Cube
2018
AWARD Awards
Integrated Campaign
Bronze
2018
AWARD Awards
Digital | Online Promotion, Campaign
Gold
2018
AWARD Awards
Direct Marketing | Direct Response Advertising, Campaign. Single Medium
Bronze
2018
AWARD Awards
Direct Marketing | Digital Direct Response, Campaign
Silver
2018
AWARD Awards
Digital | Social Media - Best use of Social Media in a Promotional Campaign
Silver
2018
AWARD Awards
Direct Marketing | Integrated Solutions
Bronze
2018
AWARD Awards
Direct Marketing | Best Use of A Loyalty Or Rewards Program
Gold
2018
AWARD Awards
Digital | Social Media - Best Integrated Social Campaign
Silver
2018
AWARD Awards
Digital | Social Media - Online Film, Campaign
Silver
2018
AWARD Awards
Direct Marketing | Electronic Direct Mail
Bronze
2018
ADFEST
Promo Lotus | Best Use Of Film & Radio
Finalist
2018
ADFEST
Integrated Lotus
Finalist
2018
ADFEST
Promo Lotus | Best Use of Film & Radio
Bronze Lotus
2018
ADFEST
Integrated Lotus
Gold Lotus
2018
Spikes Asia
Creative Effectiveness | Creative Effectiveness
Grand Prix
2018
Tangrams
Effectiveness | Innovative Use of Media
Gold
2018
Tangrams
Data & Analytics
Platinum Award
2018
Tangrams
Digital Strategy | Digitally Integrated Campaign
Silver
2018
Tangrams
Media Strategy | Digital Media
Shortlist
2018
Tangrams
Data & Analytics | Personalisation
Shortlist
2018
Tangrams
Data & Analytics | Data Storytelling
Gold
2018
Tangrams
Digital Strategy | Video
Silver
2018
Tangrams
Effectiveness | Lifestyle
Gold
2018
Tangrams
Media Strategy | Integrated Use of Media
Shortlist
2018
Tangrams
Media Strategy | Branded Content
Bronze
2018
Tangrams
Digital Strategy | Lifestyle
Gold
2018
Tangrams
Media Strategy | Lifestyle
Bronze
2018
Tangrams
Effectiveness | Integrated Marketing Campaign
Gold
2017
Spikes Asia
Promo & Activation | Use of Social Platforms
Silver Spike
2017
Spikes Asia
Media | Use of Branded Content created for Digital or Social Media
Silver Spike
2017
Spikes Asia
Direct | Retention
Silver Spike
2017
Spikes Asia
Direct | Acquisitions
Silver Spike
2017
Spikes Asia
Digital | Travel, Leisure, Retail, Restaurants & Fast Food Chains
Gold Spike
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