城市里有很多城市跑步者。每個跑步者都有不同的目的，但是他們都有一個共同的敵人：紅綠燈。倫敦有6252個信號，紐約有12460個，東京有15772個。信號對于交通控制和拯救生命是絕對必要的。然而，他們讓完成一個不受干擾的城市跑步幾乎是不可能的，讓跑步者放慢速度，并阻礙記錄時間的表現。為了支持所有的跑步者，阿迪達斯日本公司指定一個方案來解決這個問題，讓城市夜跑者的夢想成真。
這個方案的主題就叫“ Green Light Run ”。
阿迪達斯通過和東京都市警察局的合作，分析了該市15772個交通燈的算法，分析了紅色和綠色信號的周期和持續時間。使用導航 app 制造商 NAVITIME 提供的地圖數據，在東京市中心設計了全程42.195公里的馬拉松。
一個語音導航系統引領著城市的跑步者們，他們的路線一直不間斷地出現，無須為紅綠燈而暫停。
項目信息
品牌/廣告主
adidas 阿迪達斯
營銷機構
Creative Agency 創意代理商
TBWA 日本
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獎項榮譽
2018
The One Show
Responsive Environments | Use of Technology
Silver Pencil
2018
The One Show
Responsive Environments | Innovation in Responsive Environments
Best of Discipline
2018
The One Show
Direct Marketing | Craft | Use of Digital Technology - Single or Campaign
Silver Pencil
2018
The One Show
Direct Marketing | Craft | Data-Driven Personalization - Single or Campaign
Silver Pencil
2018
ADC Awards
Experiential Design | Digital Experiences / Responsive Environments - Single
Gold Cube
2018
ADFEST
Branded Content Lotus | Best Use Of Experiential
Gold Lotus
2018
ADFEST
Branded Content Lotus | Best Use Of Experiential
Finalist
2018
ADFEST
Direct Lotus | Best Use of Technology
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2018
ADFEST
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Finalist
2018
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2018
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2018
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2018
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2018
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2018
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2018
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2018
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2017
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2017
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2017
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2017
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2017
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Silver
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2017
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2017
Spikes Asia
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