行人越頻繁地使用同一條鐵路道口，就越有可能沾沾自喜，不經(jīng)檢查就走上鐵軌，特別是在無法安裝昂貴的警告系統(tǒng)的道口。意識交叉通過不斷改變交叉環(huán)境來打斷這種熟悉。具有成本效益的一組門可以重新配置無限次，迫使行人進(jìn)入他們每次穿越的時刻。設(shè)計(jì)人性的頭腦，任何人都可以改變它的任何布局，任何時間，積極幫助保持他人的安全。
項(xiàng)目信息
品牌/廣告主
KiwiRail
營銷機(jī)構(gòu)
Creative Agency 創(chuàng)意代理商
Josh Rollo
參與者
獎項(xiàng)榮譽(yù)
2017
Cannes Lions
Promo And Activation丨Corporate Social Responsibility
Bronze
2017
Cannes Lions
Outdoor | Special?Build
Bronze
2017
Cannes Lions
Non-commercial Exhibitions & Experiences
Silver
2017
Cannes Lions
Promo And Activation丨Use of Ambient Media: Large Scale
Bronze
2017
D&AD Awards
Creativity for Good | Design/Brands
Wood Pencil
2017
D&AD Awards
Spatial & Experiential Design | Design for Public Spaces
Wood Pencil
2017
D&AD Awards
Direct | Direct Response/Ambient
Wood Pencil
2017
LIA
Design | Innovative Use of Design
Bronze
2017
NYF Advertising Awards
Public Spaces
Second Prize
2017
The One Show
Innovation in Design
Bronze Pencil
2017
AWARD Awards
Direct Marketing | Alternative Media, Individual
Silver
2017
AWARD Awards
Poster & Outdoor | Interactive and/or Moving Outdoor, Individual
Silver
2017
AWARD Awards
Innovation | Creative Innovation / Technological Innovation
Bronze
2017
AWARD Awards
Creativity For Good | Design
Silver
2017
AWARD Awards
Design | Environmental Design
Silver
2017
AWARD Awards
Market Disruption & Product/ Service Development | Consumer Product/Service
Silver
2017
ADFEST
Design Lotus | Product Design: Innovative & Sustainable Design
Silver Lotus
2017
ADFEST
Promo Lotus | Guerilla Marketing
Silver Lotus
2017
AD STARS
Design | Product & Service | Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services
Bronze
2017
AD STARS
Outdoor | Ambient (Non standard and Free-format outdoor advertising) | Special build
Gold
2017
Spikes Asia
Outdoor | Use Of Ambient Outdoor
Gold Spike
2017
Outdoor | Special Build
Gold Spike
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