舉報(bào)
2016-04
“火星之旅” VR 體驗(yàn)科學(xué)教育
航天制造公司 Lockheed Martin 「Generation Beyond」計(jì)劃的啟動(dòng)活動(dòng)之一“The Field Trip to Mars”，讓學(xué)生們?cè)诖钚＼嚨矫绹茖W(xué)與工程嘉年華的路上，體驗(yàn)驚喜的火星之旅。
校車巴士的窗戶安裝了 4K 透明顯示屏幕，將華盛頓特區(qū)的每條街道制作成火星表面顯示于車窗上，校車每小時(shí)開 30 英里，窗外就顯示每小時(shí) 30 英里的火星表面。
“火星體驗(yàn)校車”的想法是洛歇馬丁“超越世代”計(jì)劃一部分，該公司希望通過別開生面的手法，引起學(xué)童對(duì)科學(xué)、科技、工程及數(shù)學(xué)的興趣，繼而投身科研行業(yè)。
洛歇馬丁主席休森表示，這一代學(xué)生很可能成為人類探索太空的先驅(qū)，他說：“我們的責(zé)任是啟發(fā)及好好裝備他們，為這趟旅程作好準(zhǔn)備?！?/p>
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品牌/廣告主
Lockheed Martin
營銷機(jī)構(gòu)
Creative Agency 創(chuàng)意代理商
McCann 麥肯 紐約
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