世界衛(wèi)生組織曾做過調(diào)查，目前世界上共有約2.85億人在視覺功能上存在障礙，而其中約有3900萬人士為徹底失明。這款由韓國Dot公司設(shè)計并推出的智能手表是世界上第一款專為盲人設(shè)計的手表。Dot智能手表搭載了盲文顯示系統(tǒng)，最多能在屏幕上同時顯示4個盲文詞匯。而文字顯示的速度可以根據(jù)用戶需要，進(jìn)行個性化定制，來更好地被用戶所掌控。
Dot智能手表也搭載了你能在其它智能手表上看到的各種功能，比如鬧鐘、短信、導(dǎo)航、藍(lán)牙和碼表等等。即便用戶不停使用Dot，它的續(xù)航時間也能長達(dá)10個小時。
項(xiàng)目信息
品牌/廣告主
DOT. The first Braille Smartatch
營銷機(jī)構(gòu)
Creative Agency 創(chuàng)意代理商
Serviceplan Korea
參與者
獎項(xiàng)榮譽(yù)
2018
D&AD Awards
Direct | Direct Product & Service
Wood Pencil
2017
D&AD Awards
Creativity for Good | Product Design
Graphite Pencil
2017
D&AD Awards
Product Design | Inclusive Product Design
Yellow Pencil
2017
D&AD Awards
Digital Design | Technological Innovation
Black Pencil
2017
NYF Advertising Awards
Package & Product Design
First Prize
2017
NYF Advertising Awards
Avant-Garde / Innovation, Use of Technology, Civic & Social Education
Second Prize
2017
NYF Advertising Awards
?Public Service Announcements/Communications, Mobile Marketing
Second Prize
2017
The One Show
Design Innovation in Design / Digital Design
Gold Pencil
2017
The One Show
Mobile | Innovation in Mobile
Silver Pencil
2017
The One Show
Integrated Digital & Physical Product
Gold Pencil
2017
ADC Awards
Digital | Interactive / Innovation - Single
Gold Cube
2017
The Webby Awards
MOBILE SITES & APPS | Connected Products & Wearables
Winner
2017
The Webby Awards
MOBILE SITES & APPS | Connected Products & Wearables
People’s Voice Winner
2017
AD STARS
Public Service Advertising | Human Rights
Silver
2017
AD STARS
Design | Product & Service | Electronics | IT| Office Equipments | Home electronics & audio-visual | Business Equipment & Servic
Gold
2017
AD STARS
Interactive | Product & Service | Electronics | IT| Office Equipments | Home electronics & audio-visual | Business Equipment & Servic
Gold
2017
AD STARS
PR | Product & Service | Electronics | IT| Office Equipments | Home electronics & audio-visual | Business Equipment & Servic
Gold
2017
AD STARS
Innovation | Product & Service | Electronics | IT| Office Equipments | Home electronics & audio-visual | Business Equipment & Servic
Grand Prix
2017
Cristal Festival
Digital | Digital Innovation
Sapphire (Silver)
2017
Cristal Festival
Digital | Best Use of Technology
Emerald (Bronze)
2017
Cristal Festival
Mobile | Innovative Technology
Emerald (Bronze)
2017
Cristal Festival
Mobile | Connected Device
Cristal (Gold)
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