TOURISM IRELAND：DOORS OF THRONES
（視頻時長：2′40″）
我們都知道北愛爾蘭是美劇《權(quán)利的游戲》的拍攝地。當(dāng)颶風(fēng)「格特魯?shù)隆乖诒睈蹱柼m將一棵山毛櫸連根拔起時，愛爾蘭旅游局用它做成了十扇「權(quán)力之門」，每一扇門上都細(xì)致地雕刻著《權(quán)利的游戲》第六季中每一集的故事梗概。這十扇「權(quán)力之門」分散在愛爾蘭的各個地方，吸引著《權(quán)利的游戲》的粉絲們前來打卡、拍照。
項(xiàng)目信息
品牌/廣告主
TOURISM IRELAND
營銷機(jī)構(gòu)
Creative Agency 創(chuàng)意代理商
Publicis London 陽獅廣告 倫敦
參與者
獎項(xiàng)榮譽(yù)
2017
Cannes Lions
Outdoor | Use?of?Ambient?Outdoor
Silver
2017
Cannes Lions
Outdoor | Special Build
Gold
2017
Cannes Lions
Media | Use of Social Platforms
Bronze
2017
D&AD Awards
PR | Creative Use of Media
Wood Pencil
2017
D&AD Awards
Branding | Brand Experience & Environments
Wood Pencil
2017
LIA
Non-Traditional | Travel
Gold
2017
LIA
Integration | Integration
Silver
2017
LIA
Design | Use of Illustration
Bronze
2017
LIA
Non-Traditional | Direct Marketing
Silver
2017
The One Show
Print & Outdoor | Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Silver Pencil
2017
The Webby Awards
Advertising & Media | Best Social Community Building and Engagement
People’s Voice Winner
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