來源：ADWEEK
廣告主GETTY IMAGES 有大量的音樂和音效可供出售，為了把這種亮點(diǎn)呈現(xiàn)出來，代理商 AlmapBBDO 在一項(xiàng)全新的冒險(xiǎn)活動中實(shí)現(xiàn)了大膽的創(chuàng)意：拍攝1922年的經(jīng)典無聲電影《Nosferatu》，并在一個(gè)名為“非無聲電影”的行動中給了它新鮮的聽覺生活。
這一新的聲音由數(shù)千個(gè)小時(shí)的蓋蒂音頻文件組成。這個(gè)標(biāo)志性的吸血鬼，一直給人以陰森恐怖的感覺。甚至他的語言和聲音都能讓你不寒而栗。
Getty Images 的首席營銷官 Gene Foca 說：“我想不出有什么比這更好的辦法去展示蓋蒂圖片的廣泛能力。”
這項(xiàng)工作是在三個(gè)月的時(shí)間里完成的。
此外，由電影最初的宣傳海報(bào)啟發(fā)的海報(bào)也被重新設(shè)計(jì)，以吸引更多的注意力，集中在Nosferatu和他新發(fā)現(xiàn)的能夠讓你毛骨悚然的形象上。
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項(xiàng)目信息
品牌/廣告主
Getty Images
營銷機(jī)構(gòu)
Creative Agency 創(chuàng)意代理商
ALMAPBBDO
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