舉報(bào)
2022-02
the spider and the window
一只戀愛中的小蜘蛛會(huì)是什么樣子的？
三星 Galaxy S22 Ultra作為一款影像旗艦機(jī)，適逢情人節(jié)產(chǎn)品發(fā)布，以及突出拍照功能，應(yīng)景的拍攝了一支由 CG制作的蜘蛛Sam主演的短片——《the spider and the window》，片中講述了水族箱里的小蜘蛛愛上了同樣擁有“大眼睛”的三星手機(jī)的故事。
貫穿全片的音樂是Nazareth的經(jīng)典歌曲《Love Hurts》，呼應(yīng)了蜘蛛Sam在片中猶如過山車般起伏的情緒。
Sam是一只生活在水族箱里的蜘蛛。
蜘蛛Sam透過窗戶看到了三星手機(jī)的廣告海報(bào)，那圓溜溜、亮晶晶的攝像頭，像極了小蜘蛛的大眼睛，它頓時(shí)愛上了海報(bào)里的手機(jī)。
某一天，蜘蛛Sam發(fā)現(xiàn)海報(bào)被換掉了，突如其來的變故讓他很難過。
這天，門鈴一響，主人買下了這款手機(jī)，蜘蛛Sam又可以看到自己心心念念的愛人了！
項(xiàng)目信息
品牌/廣告主
Samsung 三星
營銷機(jī)構(gòu)
Creative Agency 創(chuàng)意代理商
Leo Burnett Germany
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