紐約樂透創(chuàng)意活動(dòng)出奇招，“刮刮樂”化身重金屬樂隊(duì)

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舉報(bào) 2019-10

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The Most Metal Scratch-Off

Black Titanium 是 New York Lottery（紐約樂透）的一款刮刮樂游戲。為了吸引更多客戶，New York Lottery 邀請(qǐng)廣告代理商 McCan（麥肯）在這款游戲上做些文章。

團(tuán)隊(duì)認(rèn)為比起樂透游戲，Black Titanium 聽起來更像是一個(gè)重金屬樂隊(duì)的名字。于是他們和 JMS Music 合作，將 Black Titanium 包裝成一支假樂隊(duì)，并將其與一張假的迷你專輯一起發(fā)布在音樂流服務(wù)平臺(tái) Spotify 上。

紐約樂透創(chuàng)意活動(dòng)出奇招，“刮刮樂”化身重金屬樂隊(duì)

歌曲《Hot Cash》MV

聽眾通過真實(shí)的 Spotify 藝人信息或是彈出的神秘社交帖被吸引到這個(gè)假樂隊(duì)的信息界面。當(dāng)聽眾進(jìn)入樂隊(duì)頁面時(shí)，他們就會(huì)發(fā)現(xiàn)“Black Titanium”其實(shí)根本不是一個(gè)樂隊(duì)，而且這些歌曲也不是真正的歌曲，是介紹 Black Titanium 這個(gè)游戲的音樂廣告《Hot Cash》。

《Hot Cash》歌詞
It ain’t a 7 or an 8 or a 9
it ain’t a hundred or a thousand this time
We took a million then a million then a million again
Then 8 more million to make it all 10
Hot cash
10 million whole winning combination gets you that kinda dough
Hot cash
All yours to own aiming for the taking.
It is a full treasure trove.
Going to 10 out of 25 tries
deep concentration with you eyes on the prize
There are still be a winner without a full match
But you aim for the stars with every scratch
Hot cash
10 million whole winning combination gets you that kinda dough
aiming for bring it on home
Hot cash
10 million whole winning combination gets you that kinda dough
Hot cash
All yours to own, aiming for the taking.
It is a full treasure trove.
Hot cash
Hot cash
Hot cash