The Small Escape
（視頻時長：3‘47’‘）
為紀念柏林墻倒塌30周年紀念，寶馬推出了名為《The Small Escape》的微電影，講述了1964年西柏林人 Klaus-Günter Jacobi 利用寶馬 lsetta 幫助9人成功逃離東柏林的故事。
1964年，柏林是一個分裂的城市。原納粹德國首都被分割成東柏林和西柏林。兩區的人民自由往來被柏林墻隔斷。許多人被迫與家人分開，為了和家人團聚，他們拼命想翻越柏林墻。人們偽造身份證件，挖地道，爬上熱氣球，甚至想盡辦法躲在汽車里去往西德，尋求自由。但隨著大型車輛被控制得越來越頻繁和徹底，偷偷跑到西德的可能性越來越小。
為了幫助自己的朋友回家，Jacobi 將目光放在了一臺當時能買到的最小、最不起眼的汽車——寶馬 Isetta 上。
Jacobi 對車輛進行了改裝，他拆除了部分內飾，騰出藏人空間。
最終，Jacobi的朋友成功躲過了排查，與西德的家人團聚。
距離柏林墻拆除已經過去了30年，Jacobi 仍然在柏林墻博物館當導游，為游客們講述這段歷史，雖然當年的小汽車已經不在，不過 lsetta 逃亡計劃留在了許多人心中。
如今的柏林墻博物館陳列著一輛復制的“escape lsetta"，寶馬將 Jacobi 和朋友們追求自由的勇氣拍成短片，留下了這段傳奇。
Credits:
Creative Agency: Pitchblack Partners
Production Company: Tempomedia
Director: Alex Feil、Believe Music
Music: Philip Kay、Woodwork Music、2Wei Music
Client: BMW
項目信息
品牌/廣告主
BMW 寶馬
營銷機構
Creative Agency 創意代理商
Jung von Matt 漢堡
參與者
獎項榮譽
2021
Cannes Lions
Film Craft | Production Design / Art Direction
Bronze
2021
Cannes Lions
Film Craft | Cinematography
Bronze
2021
Cannes Lions
Film | Automotive
Bronze
2021
Cannes Lions
Film Craft | Direction
Bronze
2021
LIA
Production & Post-Production | Direction
Bronze
2021
LIA
Online Film | Automotive
Silver
2021
LIA
TV/Cinema | Automotive
Bronze
2020
NYF Advertising Awards
Film Craft | Cinematography
Gold
2020
NYF Advertising Awards
Film Craft |?Sound Design/Use of Sound
Finalist
2020
NYF Advertising Awards
Film Craft |?Art Direction/Production Design
Grand
2020
NYF Advertising Awards
Film | Products & Services | Automotive
Silver
2020
NYF Advertising Awards
Branded Content/Entertainment | Products & Services | Automotive
Silver
2020
NYF Advertising Awards
Film Craft |?Direction
Gold
2020
NYF Advertising Awards
Branded Content/Entertainment | Discipline | Film - Cinema/TV
Silver
2020
NYF Advertising Awards
Film | Best Use | Made for TV & Cinema
Silver
2020
NYF Advertising Awards
Film Craft |?Best Overall Production
Gold
2020
The One Show
Film | Cinema Advertising
Merit
2020
The One Show
Branded Entertainment | Long Form Video | Single
Gold Pencil
2020
The One Show
Film | Television & VOD | Long Form | Single
Silver Pencil
2020
The One Show
Moving Image Craft | Cinematography | Single
Silver Pencil
2020
The One Show
Moving Image Craft | Sound Design | Single
Merit
2020
The One Show
Film | Online Films & Video | Long Form | Single
Silver Pencil
2020
ADC Awards
Advertising | Television / Film / Online Video | Film | Single
Bronze Cube
2020
ADC Awards
Advertising | Television / Film / Online Video | Online | Single
Silver Cube
2020
ADC Awards
Advertising | Branded Content / Entertainment | Online Video / Short Form
Silver Cube
2020
The Webby Awards
Advertising, Media & PR | Auto & Auto Services
Nominee
2020
The Webby Awards
Advertising, Media & PR | Integrated Campaign
Honoree
專業評分
專業評分已截止
評論
評論
推薦評論
全部評論（2條）