每年大約有100只浣熊、20000只熊和1000多頭犀牛被殺死,盜獵者販賣它們的骨頭、皮毛、象牙和角……
新冠疫情下,全球倡議公民居家隔離,世界自然基金會(huì)(WWF)攜手創(chuàng)意代理商DDB(厄瓜多爾)在此期間發(fā)布了系列廣告,針對(duì)“待在家中(Stay at home)”的洞察,為野生動(dòng)物發(fā)聲呼吁:它們也應(yīng)該待在家里(They should be at home too)。
1
每年有550萬動(dòng)物被非法交易
Every year 5.5 million animals are illegally traded.
2
每年有1000頭犀牛因販賣犀角而被殺死
1000 rhinos are killed each year to traffic in their horns.
3
大約2萬頭熊被殺死,皮毛被販賣
Around 20000 bears are killed to traffic their fur.
Credits
Advertising Agency: Paradais DDB, Guayaquil, Ecuador
Creative: Emilio Luna
Art: Jonathan Aguiar
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