我從未見過,在任何真正偉大廣告誕生的過程中,沒有一點疑惑、沒有堆滿的字紙簍、沒有殫精竭慮,沒有對自我的惱怒和詛咒 / rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness. ——David Ogilvy展開
我從未見過,在任何真正偉大廣告誕生的過程中,沒有一點疑惑、沒有堆滿的字紙簍、沒有殫精竭慮,沒有對自我的惱怒和詛咒 / rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness. ——David Ogilvy