Sightseeing Japanese Beauty × Shiseido Group

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舉報 2023-10-24

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“

TAKE

in panoramic views of the city skyline from the Tokyo Tower and Skytree.

ENJOY

a healing bath to soothe your body and mind at the Hakone hot spring resorts.

SATISFY

your sweet tooth with crafted delicacies inside Kyoto’s authentic dessert shops.

AND

explore the iconic boutiques and mansions in Matsuya Ginza’s stylish neighbourhood.
...

Have you ever thought of embarking on a new journey to Japan?

This time, Shiseido, a beauty company championing “BEAUTY INNOVATIONS FOR A BETTER WORLD”, brings Chinese consumers a digital travel guidebook to discover Japan’s scenery, food, hospitality, cosmetic, and stuff.

The “Sightseeing Japanese Beauty” platform, jointly architected by Shiseido and renowned Japanese enterprises and organisations from the tourism, transportation, hotel, and retail industries, aims to rekindle Chinese consumers’ interest in visiting Japan in a post-pandemic era while fostering bilateral cultural communications and boosting an economic recovery.

MEET BEAUTY ON THE ROAD

The COVID-19-related travel restrictions once led to a dramatic decline in outbound travel, and Chinese consumers are gradually losing enthusiasm for visiting destinations, experiencing cultures, and shopping in Japan.

Founded in 1872 in Japan, Shiseido was also the first international beauty company to enter the Chinese market. How could the company’s 150-year legacy take consumers on a trip to Japan and create unique aesthetics in lifestyle while exploring together with consumers?

FIVE-BEAUTY

Shiseido portrayed Japanese beauty in five dimensions: Scenery, Food, Hospitality, Cosmetic, and Stuff while inviting companies andorganisations from various industries to join the “Sightseeing Japanese Beauty” platform.

S C E N E R Y

F O O D

H O S P I T A L I T Y

C O S M E T I C

S T U F F

In addition to official touring strategies featuring the five beauty experiences, the platform also includes personal travel memoirs from influencers.

The “Sightseeing Japanese Beauty” platform enables consumers to pinpoint road maps, register for live streaming, share travel experiences, redeem credits for gifts, and unlock the latest news and rewards from some of the most renowned Japanese brands.