2023 The One Show獲獎名單公布，Apple摘獲全場大獎

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舉報 2023-05-30

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2023 紐約國際創意周 Creative Week 于 5 月 15 日至 19 日成功舉辦，2023 The One Show 國際創意獎、第 102 屆 ADC 年度設計大獎、Young Ones 國際青年創意競賽和 TDC69 字體設計大獎的最高榮譽獲獎得主悉數揭曉！??????

2023 The One Show 國際創意獎頒獎典禮于 5 月 19 日舉辦了盛大的 50 周年慶典，為紐約國際創意周 Creative Week 畫上了圓滿的句號。Apple London 和 Apple Cupertino 憑借“The Greatest”奪得 2023 The One Show Best of Show 全場大獎，并成為 Best of Discipline in Brand-Side/In-House 年度最佳品牌內部創意團隊！

2023 The One Show 全場大獎獲獎作品：“The Greatest” by Apple

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“The Greatest”是為 2022 年 12 月 3 日國際殘疾人日制作的影片，展現了品牌對于為殘障人士打造無障礙環境的關心與承諾。這支作品還獲得 1 項最佳類別獎，5 支金鉛筆獎（其中 3 支是 Brand-Side/In-House 品牌方內部類，還有 2 支分別是 Film & Video 視頻類和 Music & Sound Craft 音效類），并在 Moving Image Craft & Production 移動影像工藝類別獲得 1 支銀鉛筆獎。

BBDO Canada Toronto 也收獲了一個精彩的夜晚，被評為 2023 The One Show Agency of the Year 年度最佳代理商，憑借與 TA2 Sound + Music Toronto 合作的為 Muskrat Magazine 所作的作品“Missing Matoaka”，贏得了兩項最佳類別獎（Experiential & Immersive 體驗和沉浸式類以及 Radio & Audio 廣播音頻類），并獲得了 9 支金鉛筆獎、2 支銀鉛筆獎、3 項銅鉛筆獎和 2 項佳作獎。

對于 The One Show 慶祝 50 周年，The One Club 主席兼 72andSunny 創始人 Glenn Cole 表示：“在這個行業，如果走過了 50 年后仍然具有意義，那你就是在做正確的事情。我很高興 The One Show 在 50 歲時變得更加意義非凡，但最讓我自豪的是，我們堅持做一個致力于將創收都反哺于改善行業的非營利組織。讓我們期待百年盛典吧！”

2023 The One Show 國際創意獎金鉛筆獎獲獎作品

“I Will Always Be Me” by VMLY&R New York for Dell Technologies and Intel;
“McEnroe Vs. McEnroe” by FCB New York for AB InBev/Michelob ULTRA;
“The Last Photo” by adam&eveDDB for CALM + ITV.

在全球范圍內，FCB New York 以 11 支的記錄成為贏得最多金鉛筆獎的機構，其中 10 支是代表 AB InBev/Michelob ULTRA 創作的“McEnroe vs McEnroe”所獲，這也是今年獲得金鉛筆獎最多的作品，1 支是與 Wave Studios 合作的 Spotify 廣告“A Song For Every CMO - Mastercard”獲得的。

2023 The One Show 國際創意獎共有來自 69 個國家及地區的 20166 件作品參賽，最終來自 54 個國家和地區的機構、工作室、品牌、制作公司和設計師們獲得了 210 支金鉛筆獎、200 支銀鉛筆獎、238 支銅鉛筆獎和 1172 項佳作獎。

基于參賽者獲獎數量進行積分排名，2023 The One Show 國際創意獎特別獎項獲獎名單如下：

GREEN PENCIL
“Vehicle of Change”
NORD DDB Stockholm/Camp David Stockholm/House Agency Stockholm

PENTA PENCIL
FCB
VML&YR Kansas City/Spark Foundry New York/Ketchum Chicago??

FUSION PENCIL
“See My Skin”
Edelman New York/Mindshare New York

SDG PENCIL
“Data Tienda”
DDB Mexico Mexico City/Estudios Machina Bogotá/LaDoble Mexico City

年度最佳代理商
AGENCY OF THE YEAR
BBDO Canada Toronto

年度最佳獨立代理商
INDEPENDENT AGENCY OF THE YEAR
Wieden+Kennedy Portland

年度最佳品牌內部創意團隊
BRAND-SIDE AGENCY OF THE YEAR
Apple Cupertino

年度最佳制作公司
PRODUCTION COMPANY OF THE YEAR
Smuggler New York

年度最佳客戶
CLIENT OF THE YEAR
AB InBEV

年度最佳音樂制作公司
MUSIC & SOUND COMPANY OF THE YEAR
TA2 Sound+Music Toronto

年度最佳創意控股公司
CREATIVE HOLDING COMPANY OF THE YEAR
Omnicom

年度最佳代理商集團
NETWORK OF THE YEAR
Ogilvy

年度最佳品牌
BRAND OF THE YEAR
Apple

年度最佳非盈利品牌
NON-PROFIT CLIENT OF THE YEAR
Grupo Estratégico PAE?

基于參賽者獲獎數量進行積分排名，2023 The One Show 國際創意獎最佳類別獎 Best of Discipline 獲獎名單如下。?

2023 The One Show 國際創意獎 Best of Discipline 獲獎作品

“Missing Matoaka” by BBDO Toronto and TA2 Sound + Music for Muskrat Magazine;
“Clash From The Past” by Wieden+Kennedy for Supercell/Clash of Clans;
and “The Innocent Eyes” by Ogilvy Group Thailandfor Voiz.

THE ONE SHOW Best of Discipline 獲獎名單

Brand-Side/In-House: Apple London “The Greatest” for Apple
Branded Entertainment: BETC Paris “Gender Swap” for Women in Games
Creative Effectiveness: The Monkeys Sydney with Collider Sydney “The First Digital Nation” for The Government of Tuvalu
Creative Use of Data: DDB Mexico Mexico City with Estudios Machina Bogotá and LaDoble Mexico City “Data Tienda” for Gahr WeCapital
Cultural Driver: Ogilvy Honduras Tegucigalpa with 14 at Centro LATAM Tegucigalpa “Morning After Island” for Grupo Estratégico PAE
Design: DDB Chicago with adam&eveDDB London, NORD DDB CPH Copenhagen and Molson Coors“Chillboards” for Coors Light
Direct Marketing: Accenture Song with Walker Santa Monica and The Mill New York “Less Talk, More Bitcoin” for Coinbase
Experiential & Immersive: BBDO Canada Toronto with TA2 Sound + Music Toronto “Missing Matoaka” for Muskrat Magazine
Film & Video: Ogilvy Group Thailand Bangkok with Factory01 Bangkok “The Innocent Eyes” for Monde Nissin/Voiz
Gaming: Wieden+Kennedy Portland with Spark & Riot New York “Clash from the Past” for Supercell/Clash of Clans
Health & Wellness: McCann Stockholm with McCann Workgroup London “Eat a Swede” for The Swedish Food Federation
Integrated: Squarespace New York with Q Department New York, Smuggler New York and Final Cut New York "The Singularity” for Squarespace
Interactive & Mobile Craft: Performance Art Toronto “The Black Elevation Map” for Black & Abroad
Interactive, Online & Mobile: Virtue Copenhagen “Backup Ukraine” for Polycam, Unesco, and Blue Shield
IP & Product Design: Weber Shandwick Paris with McCann Paris and Mediabrand Paris “Turnstile Turbines” for Iberdrola
Moving Image Craft & Production: TBWA\Media Arts Lab Los Angeles with Blacksmith New York and MJZ “Share the Joy” for Apple
Music & Sound Craft: Apple “Rihanna - Stay” for Apple Music
Out of Home: TBWA\Media Arts Lab Los Angeles with OMD “Public Displays of Encouragement” for Apple
Pharma: Area 23 New York with Dalmation Cow Los Angeles and Blind Pig London “Eyedar” for Horizon Therapeutics
Print & Promotional: Impact BBDO Dubai with Impact BBDO Beirut and DejaVu Dubai “The Elections Edition” for An Nahar Newspaper
Public Relations: Ogilvy Honduras Tegucigalpa with 14 at Centro LATAM Tegucigalpa “Morning After Island” for Grupo Estratégico PAE
Radio & Audio: BBDO Canada Toronto with TA2 Sound + Music Toronto “Missing Matoaka” for Muskrat Magazine
Social Media: TBWA\Juice Beijing with TBWA\Bolt Shanghai, Filmate Productions Shanghai and Real Good Studio New York “BMW: Nothing But Sheer Joy” for BMW

亞太范圍內，來自 11 個國家和地區的代理商、工作室和品牌在 The One Show 2023 中斬獲 17 支金鉛筆獎、17 支銀鉛筆獎、18 支銅鉛筆獎和 116 項佳作獎，包括中國內地及港澳臺地區、印度、印度尼西亞、日本、菲律賓、新加坡、韓國、泰國和越南。

Ogilvy Group Thailand Bangkok 共獲得了六支金鉛筆獎。其中包括代表 Monde Nissin/Volz 的作品“The Innocent Eyes”獲得五項金獎，另一項來自為 Dairy Plus Co./Dutchie 創作的作品。

THE ONE SHOW 亞太地區金鉛筆獲獎名單

中國內地及港澳臺地區

Cheil Hong Kong with Cheil PengTai Beijing “Quest for Dyslexia” for Samsung in Gaming, Mobile Gaming
Dentsu Creative Hong Kong “Critical Core” for Game to Grow/Critical Core Tabletop RPG Game in Gaming, Use of Gaming as a Tool
TBWA\Juice Beijing with TBWA\BOLT Shanghai, Filmate Productions Shanghai, and Real Good Studio New York “BMW: Nothing But Sheer Joy” for BMW in Social Media, Social Channel - Multi-Platform

印度地區

DDB Mudra Group Mumbai “A Silent Frown” for Charlie Chaplin Foundation in Design, Editorial - Books
Leo Burnett India Mumbai with Offroad Films Mumbai “The Missing Chapter” for P&G Whisper, Integrated, Integrated Campaign
Leo Burnett India Mumbai with Offroad Films Mumbai “The Missing Chapter” for P&G Whisper, Out of Home, Craft - Art Direction
?

日本地區

The Nippon Foundation with Shibuya Ward, Daiwa House Industry Co., and Toto Ltd. “The Tokyo Toilet” for The Nippon Foundation in Design, Spatial Design - Architecture
Dentsu Tokyo “Beautiful Mutations” for The Ad Museum Tokyo/Yoshida Hideo Memorial Foundation in Design, Posters - Series
Dentsu Tokyo with Tone Up Corp. Tokyo “Walk, Walk” for Dentsu Advertising Awards 75th Anniversary in Design, Craft - Art Direction
(tsuzuku) Tokyo with Dentsu Tokyo, Uedake Tokyo, and Dentsu Craft Tokyo “Suntory Tennensui Endless Dawn” for Suntory Holdings Limited in Interactive & Mobile Craft, Visual Craft - Visual Effects

泰國地區

Ogilvy Group Thailand Bangkok with Factory01 Bangkok “The Innocent Eyes” for Monde Nissin / Voiz in Film & Video, Television & VOD - 31-60 Seconds - Series
Ogilvy Group Thailand Bangkok with Factory01 Bangkok “Left and Right” for Monde Nissin / Voiz in Film & Video, Television & VOD - 31-60 Seconds - Single
Ogilvy Group Thailand Bangkok with Factory01 Bangkok “The Battle” for Monde Nissin / Voiz in Film & Video, Television & VOD - 31-60 Seconds - Single
Ogilvy Group Thailand Bangkok with Factory01 Bangkok “The Eyes” for Monde Nissin / Voiz in Film & Video, Television & VOD - 31-60 Seconds - Single
Ogilvy Group Thailand Bangkok with Suneta House Bangkok “Love Your Gut” for Dairy Plus Co., Ltd./Dutchie in Branded Entertainment, Long Form Video - Single
Ogilvy Group Thailand Bangkok with Factory01 Bangkok “Contact Lens” for Monde Nissin / Voiz in Film & Video, Television & VOD - 31-60 Seconds - Single