ECI@創新評委 | 在戛納國際創新節11次獲獎 | 來自南美洲（巴西）Ricardo Sciammarella的創新觀
Ricardo Sciammarella
ECI AWARDS 2022年度專家評委
Ogilvy Brasil Creative Director
評委介紹
Creative Director for Health & Wellness brands at Ogilvy Brazil, including Novo Nordisk, Pfizer, Abbott, Astra Zeneca, MSD, GSK, Roche, Merck, SCJohnson and tech, innovative brans such as BMW, MINI, Enel.
Awarded 9 times at the Cannes Lions at Ogilvy, reaching 11 Lions in total. Also won medals at The One Show, D&AD, London Awards, Effie, El Ojo, Clube de Cria??o, Wave Festival, and Colunistas. Took part in international festival juries like The One Show, London Awards, Global Awards, The New York Festivals, Lisbon Health, and Wave Festival.
Prior to Ogilvy, worked for Propeg, Babel, McCann, and DPZ, where started a career as a copywriter.
"Since the beginning I've been lucky enough to work with great teams, attending Fortune 500 companies like Microsoft, Intel, BMW, Novo Nordisk, Nestlé, Unilever, Reckitt, J&J, Pfizer, Coca Cola, Bacardi Martini, Roche, Merck, GSK, GM, SC Johnson, L'Oreal, Enel, among many others, from 3rd Sector institutions to public affairs, from retail to politics. I also had a sabbatical year in California. It was so good that I took other 2 in Brazil when I came back. It was the perfect chance to make dreams come true, like partnering a restaurant cafe, hosting a radio talk show and having a daughter. It must be said that, in my career, I was awarded 11 times in the Canneslions Festival, plus 6 D&AD, 6 The One Show, 8 London International Awards, 6 The Clios, 10 NY Festivals, 6 El Ojo, and on and on. Even though I'm not content. So let's start over, every single day. The best is yet to come."
創新觀點
Innovation gets old faster than a dog.
It's not only going to a place where nobody has been before but making discoveries that last.
As T. S. Elliot quoted, "Only the really new can be truly traditional"
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ECI Awards 國際數字創新獎（英文全稱：Entrepreneurship,Creativity & Innovation Awards，中文簡稱：國際艾奇獎）。由IECIA/ 國際數字經濟創新組織于 2014 年設立，是全球數字經濟領域第一個使用 “創新的有效性 /The effectiveness of Innovation”作為評價標準的國際獎項。
ECI Awards 致力于表彰在“技術、產品、商業模式、服務模式、管理模式和營銷”等專業類別中，極具創新應用價值的案例，以及作出創新貢獻的個人與組織。
ECI Awards 不只是表彰具有商業價值的創新，更贊賞能夠定義未來，促進人類社會可持續性發展，體現人文精神的創新，被譽為數字經濟創新領域的“諾貝爾獎”。
目前「MarTech營銷技術創新」「元宇宙產業創新」等賽道已全面上線，新增「新消費創新力榜單」等賽道。誠邀各單位機構踴躍報名，歡迎各方合作創建與推廣！
ECI Awards 2022賽季正式開始
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